| Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective M Retamosa, Á Millán, M Moital Corporate Reputation Review, 1-21, 2019 | 18 | 2019 |
| La comunicación experiencial como estrategia creativa para promocionar los eventos turísticos españoles VM Martín, MG Cerezo, MR Ferreiro Revista de Ciencias de la Comunicación e Información 28, 77-98, 2023 | 7 | 2023 |
| University Branding: capital de marca universitario desde la perspectiva de sus grupos de interés M Retamosa Ferreiro Universidad de Castilla-La Mancha, 2018 | 7 | 2018 |
| The journey towards finding your favourite university. A segmentation study based on selection criteria M Retamosa, A Millán, JA García Journal of Marketing for Higher Education, 1-25, 2022 | 3 | 2022 |
| Internal branding at university: Do tenure and job security matter? M Retamosa, Á Millán, JA García, M Millán 6th International Conference on Higher Education Advances (HEAd'20), 493-500, 2020 | 3 | 2020 |
| What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior Á Millán, M Retamosa, R Carranza VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 1-13, 2023 | 1 | 2023 |
| Neurobranding Universitario. Evento de graduación desde un punto de vista neurocientífico M Retamosa-Ferreiro UNIR, 2017 | 1 | 2017 |
| Which career should I choose? Application of a pre-university vocational guidance platform based on the Ikigai methodology Á Millán, J García-Unanue, M Retamosa | 1 | |
| Unlocking Knowledge Through Escape Rooms in Online Higher Education: Proposal for Learning About Consumer Behavior I Aliagas, M Retamosa Learning With Escape Rooms in Higher Education Online Environments, 242-261, 2023 | | 2023 |
| Dark Tourism Branding M Retamosa, Á Millán Encyclopedia of Tourism Management and Marketing, 766-769, 2022 | | 2022 |
| Tell me what you study and where you live! Exploring the role that these aspects play when choosing a university M Retamosa, Á Millán, JA García 7th International Conference on Higher Education Advances (HEAd'21), 899-906, 2021 | | 2021 |
| Análisis evolutivo de la canibalización en el sector turístico”., Ángel Millán Campos y Marta Retamosa Ferreiro JMMP Canales, AM Campos, MR Ferreiro Documentos de Trabajo. Seminario Permanente de Ciencias Sociales, 3, 2021 | | 2021 |
| Marca personal docente y la huella emocional, aportes desde el Neuromarketing. HE Mendoza Vargas, E. Y., Retamosa Ferreiro, M., Boza Valle, J. A ... | | 2020 |
| Thinking about going to university? Segmenting undergraduates M Retamosa, Á Millán, JA García Fifth International Conference on Higher Education Advances, 1097-1104, 2019 | | 2019 |
ANGEL MILLÁNProfesor Marketing, Universidad de Castilla-La ManchaVerified email at uclm.es
