| Charities can increase the effectiveness of donation appeals by using a morally congruent positive emotion S Goenka, SMJ Van Osselaer Journal of Consumer Research 46 (4), 774-790, 2019 | 94 | 2019 |
| The Malleable Morality of Conspicuous Consumption S Goenka, M Thomas Journal of Personality and Social Psychology 118 (3), 562-583, 2020 | 75 | 2020 |
| When is Sensory Consumption Immoral? S Goenka, M Thomas Journal of Personality and Social Psychology 125 (1), 198–218, 2023 | 33 | 2023 |
| Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets S Goenka, SMJ van Osselaer Journal of Marketing 87 (1), 64–80, 2023 | 15 | 2023 |
| Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics S Goenka, M Thomas Journal of the Association for Consumer Research 7 (3), 305-315, 2022 | 6 | 2022 |
| Moral Foundations Theory and Consumer Behavior S Goenka, M Thomas Journal of Consumer Psychology, 2024 | | 2024 |
| Price Partitioning of Socio-Moral Surcharges S Goenka, R Bagchi Journal of Consumer Research, 2024 | | 2024 |
| The effect of firm size on perceived product healthiness BL Bonetti, S Goenka, F May Marketing Letters, 1-14, 2023 | | 2023 |
| Partisan Media Sentiment Toward Artificial Intelligence A Yi, S Goenka, M Pandelaere Social Psychological and Personality Science, 2023 | | 2023 |
| A Pluralistic Approach to Consumer Morality S Goenka Cornell University, 2020 | | 2020 |
Manoj ThomasProfessor, Cornell.UniversityVerified email at cornell.edu
