| Adherence to quarantine protocols to prevent the spread of COVID-19: the mediating effect of intrinsic and extrinsic motivations L Suplico-Jeong, RA Bautista Jr, NB Guillen Jr, NS Murad Asian Education and Development Studies 11 (2), 366-379, 2021 | 13 | 2021 |
| Relevance of Blended Learning in Tertiary Schools: A Post-Pandemic View NB Guillen Jr International Research Journal of Modernization in Engineering Technology …, 2022 | 3 | 2022 |
| Continuance intention of massive open online course learners in higher education: A sustainable development initiative NB Guillen Jr SEISENSE Business Review 2 (1), 67-79, 2022 | 2 | 2022 |
| Adherence to quarantine protocols to prevent the spread of COVID-19: The moderating effect of social media campaigns NB Guillen Jr Advances in Journalism and Communication 9 (3), 85-101, 2021 | 2 | 2021 |
| Unlocking Growth Opportunities for Philippine Micro, Small, and Medium Enterprises through Facebook Advertising and Growth Hacking Strategies in the Post-Pandemic Era CL NB Guillen Jr. International Journal of Multidisciplinary: Applied Business and Education …, 2023 | 1 | 2023 |
| Design Thinking for MSMEs: A New Perspective NB Guillen Jr. https://medium.com/@nbguillen/design-thinking-for-msmes-a-new-perspective …, 2024 | | 2024 |
| Play, Stream, Connect: The Communication Dynamics of Live Streaming Platforms and Game Experiences NB Guillen Jr. Philippine Academy of Management 7 (1), https://drive.google.com/file/d/1V-dsxSl, 2024 | | 2024 |
| Do Generations Matter? The Moderating Role of Media in Adherence to COVID-19 Quarantine Protocol LS Jeong, R Bautista Jr, NB Guillen Jr, S Oluyinka DLSU Business & Economics Review 33 (2), 35-46, 2024 | | 2024 |
| Retail Marketing Competencies in an Omnichannel World: A Post-Pandemic Shopping Revolution NB Guillen Jr. Seisense Business Review 3 (1), https://journal.seisense.com/sbr/article, 2023 | | 2023 |
| LEVERAGING BEAUTY PAGEANTS FOR BRAND EXPOSURE: AN ANALYSIS OF SPONSORSHIPS AND ADVERTISING OPPORTUNITIES IN PHILIPPINE PAGEANTRY. NB GUILLEN Marketing Science & Inspirations 18 (4), 2023 | | 2023 |
| Understanding the Cultural Significance of Homemade Hams in Filipino Christmas Celebrations: A Consumer Behavior Perspective VR NB Guillen Jr., Dianna Azores Journal of Global Business 12 (2), https://atiftap.org/ejournals-v12i2, 2023 | | 2023 |
| An Analysis of the Viability and Success Factors for Startup Coffee Shops in Malabon City: A Sella Uno Cafe Case Study DA N.B. Guillen Jr., Vera Reyes Journal of Global Business 12 (1), https://atiftap.org/ejournals-v12i1, 2023 | | 2023 |
| Coping with Disruption using Social Media Marketing: A Full Throttle NB Guillen Jr International Journal of Multidisciplinary: Applied Business and Education …, 2023 | | 2023 |
| What Contributes to Customer Satisfaction and Loyalty in Virtual Academic Conferences? LS Jeong, F Santos, N Guillen, R Bautista Jr | | 2023 |
| Does media affect adherence to COVID-19 quarantine protocols? R Bautista Jr, L Suplico-Jeong, NS Murad, N Guillen Jr DLSU Business & Economics Review 32 (1), 2022 | | 2022 |
| Does Gender Divergence Matter? The Moderating Effect of Media Exposure on Adherence to COVID-19 Quarantine Protocol. LS Jeong, N Guillen, R Bautista Jr, R Toledo, BL Encarnacion Asia-Pacific Social Science Review 21 (4), 2021 | | 2021 |
| Marketing in the Time of COVID-19 NB Guillen Jr. Manila Times, https://rb.gy/nd6lc8, 2021 | | 2021 |
| Signs of Work from Home Depression: A Digital Wellness View NB Guillen Jr. Journal of Global Business 10 (1), 17, 2021 | | 2021 |
| Facebook Group Engagement, Brand Preference, and Brand Community: A Moderated Mediation Analysis of Smartphones NB Guillen Jr. Journal of Global Business, 2020 | | 2020 |
| Understanding the effect of Facebook in the relationship of self-concept and brand image on smartphone brand satisfaction NB Guillen Jr ISSN No. 2362-7832, 418, 2018 | | 2018 |
