| Fundamentos de marketing: entorno, consumidor, estrategia e investigación comercial V Baena Fundamentos de marketing, 2011 | 376* | 2011 |
| Instrumentos de marketing. Decisiones sobre producto, precio, distribución, comunicación y marketing directo V Baena, MF Moreno Universitat Oberta de Catalunya, 2010 | 217* | 2010 |
| Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid V Baena International Journal of Sports Marketing and Sponsorship, 2016 | 135 | 2016 |
| Market conditions driving international franchising in emerging markets V Baena International Journal of Emerging Markets 7 (1), 49-71, 2012 | 123 | 2012 |
| The importance of CSR practices carried out by sport teams and its influence on brand love: the Real Madrid Foundation V Baena Social Responsibility Journal 14 (1), 61-79, 2018 | 81 | 2018 |
| Modeling global franchising in emerging markets: An entry mode analysis V Baena Journal of East-West Business 15 (3-4), 164-188, 2009 | 69 | 2009 |
| Teorías y líneas de investigación en el sistema de franquicia: una revisión desde los años 60 hasta 2009 V Baena Graciá Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2010 | 68 | 2010 |
| Insights on international franchising: entry mode decision V Baena Latin American Business Review 14 (1), 1-27, 2013 | 63 | 2013 |
| The key to carving out a high corporate reputation based on innovation: corporate social responsibility M Mattera, V Baena Social Responsibility Journal 11 (2), 221-241, 2015 | 60 | 2015 |
| Global marketing strategy in professional sports. Lessons from FC Bayern Munich V Baena Soccer & Society 20 (4), 660-674, 2019 | 59 | 2019 |
| International franchise expansion of service chains: insights from the Spanish market V Baena, J Cervino The Service Industries Journal 32 (7), 1121-1136, 2012 | 59 | 2012 |
| International franchising decision-making: A model for country choice V Baena, J Cerviño Latin American Business Review 15 (1), 13-43, 2014 | 49 | 2014 |
| Analyzing social responsibility as a driver of firm's brand awareness M Mattera, V Baena, J Cerviño Procedia-Social and Behavioral Sciences 58, 1121-1130, 2012 | 48 | 2012 |
| La internalización de la franquicia española y sus formas de penetración de mercados VB Graciá, JC Fernández Cuadernos de Economía y Dirección de la Empresa 12 (40), 47-82, 2009 | 47 | 2009 |
| European franchise expansion into Latin America. Evidence from the Spanish franchise system V Baena Management Research Review 38 (1), 149, 2015 | 43 | 2015 |
| Nuevas dimensiones y problemáticas en el ámbito de la creación y gestión de marcas J Cerviño, V Baena Cuadernos de Estudios Empresariales 24, 11-50, 2014 | 33 | 2014 |
| The effect of corruption on global franchising in emerging markets V Baena International Journal of Business and Emerging Markets 3 (1), 57-74, 2011 | 33 | 2011 |
| Instrumentos de marketing: decisiones sobre producto, precio, distribución, comunicación y marketing directo VB Graciá, MFM Sánchez Editorial UOC, 2010 | 33 | 2010 |
| El aprendizaje experiencial como metodología docente. Buenas prácticas V Baena NARCEA, SA DE EDICIONES, 2019 | 30* | 2019 |
| International franchise presence and intensity level: profile of franchisors operating abroad V Baena Management Research Review 41 (2), 202-224, 2018 | 30 | 2018 |
Johanna RakasederFH Dozentin, Spanisch, FH St. PöltenVerified email at fhstp.ac.at
Johanna RakasederFH Dozentin, Spanisch, FH St. PöltenVerified email at fhstp.ac.at