| Consumer responses to the food industry’s proactive and passive environmental CSR, factoring in price as CSR tradeoff Y Kim Journal of business ethics 140, 307-321, 2017 | 207 | 2017 |
| Strategic communication of corporate social responsibility (CSR): Effects of stated motives and corporate reputation on stakeholder responses Y Kim Public Relations Review 40 (5), 838-840, 2014 | 180 | 2014 |
| Are high-fit CSR programs always better? The effects of corporate reputation and CSR fit on stakeholder responses Y Kim, MA Ferguson Corporate Communications: An International Journal 24 (3), 471-498, 2019 | 73 | 2019 |
| The buffering effects of CSR reputation in times of product-harm crisis Y Kim, CW Woo Corporate Communications: An International Journal 24 (1), 21-43, 2019 | 70 | 2019 |
| College students' perception of Philip Morris's tobacco-related smoking prevention and tobacco-unrelated social responsibility YS Kim, Y Choi Journal of Public Relations Research 24 (2), 184-199, 2012 | 54 | 2012 |
| Stakeholder responses toward fast food chains’ CSR: Public health-related vs generic social issue-related CSR initiatives Y Kim, ML Zapata Ramos Corporate Communications: An International Journal 23 (1), 117-138, 2018 | 33 | 2018 |
| Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type Y Kim, H Park, JK Kim Journal of Marketing Communications 25 (2), 204-227, 2019 | 31 | 2019 |
| Is the impact of CSR similar across borders? An exploratory study comparing young adults' perceptions of CSR between Puerto Rico and United States ML Zapata-Ramos, Y Kim Journal of Promotion Management 24 (1), 128-151, 2018 | 20 | 2018 |
| Strategic CSR Communication in social media: The effectiveness of stakeholder information, response, and involvement communication strategies factoring corporate reputation Y Kim Public Relations Journal 12 (4), 1-24, 2019 | 17 | 2019 |
| Can SMEs in the food industry expect competitive advantages from proactive CSR when CSR trade-offs exist? Y Kim, N Bhalla Corporate Communications: An International Journal 27 (2), 304-328, 2022 | 10 | 2022 |
| Corporate social responsibility and stakeholder engagement: a content analysis of PRSA silver anvil award-winning CSR campaigns H Park, Y Kim, B Popelish Journal of Sustainability Research 3 (3), 2021 | 9 | 2021 |
| Consumer responses toward LGBTQ+ diversity CSR: what differences do CSR levels and CSR fit make? Y Kim Corporate Communications: An International Journal 28 (1), 118-134, 2023 | 6 | 2023 |
| Taking experiential learning to the next level with student-run agencies Y Kim, S Meganck, L Kristiansen, CW Woo Journal of Public Relations Education 7 (1), 80-121, 2021 | 6 | 2021 |
| Promoting public health or underlying business interests? The effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits Y Kim, SY Park Journal of Promotion Management 24 (6), 774-797, 2018 | 6 | 2018 |
| The effect of dialogic competencies in internal communication and D&I-oriented leadership on relational outcomes with minority employees: Focusing on the perspectives of Asian … Y Kim Asian Journal of Communication 33 (2), 158-181, 2023 | 4 | 2023 |
| A two-path model of the impact of LGBTQ+ diversity CSR levels on public response Y Kim, N Bhalla Public Relations Review 48 (3), https://doi.org/10.1016/j.pubrev.2022.10, 2022 | 4 | 2022 |
| How to manage stakeholder skepticism of corporate social responsibility (CSR) motives: Effects of CSR fit, corporate repuatation, and stated motives Y Kim University of Florida, 2011 | 4 | 2011 |
| Enhancing diversity, equity, and inclusion in the public relations classroom: Current practices of public relations educators S Meganck, Y Kim Journal of Public Relations Education 8 (4), 15-58, 2022 | 3 | 2022 |
| The role of base crisis response and dialogic competency: Employee response to COVID-19 internal crisis communication Y Kim, I Basnyat, S Meganck Journal of Public Relations Research 35 (1), 37-61, 2023 | 2 | 2023 |
| Effects of internal crisis communication during the COVID-19 pandemic: employee perceptions of communication quality, leadership and relational outcomes Y Kim, S Meganck, I Basnyat Corporate Communications: An International Journal, https://doi.org/10.1108 …, 2023 | 2 | 2023 |
