‪Nurul Myristica Indraswari‬ - ‪Google Scholar‬

Nurul Myristica Indraswari

Nurul Myristica Indraswari

Universitas Sarjanawiyata Tamansiswa

Verified email at ustjogja.ac.id

Marketing Consumer Behavior


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Does Self-congruence Mediate Brand Familiarity on Brand Attachment? NM Indraswari, NK Ningrum, BD Maharani, R Ab Wahid 1st International Conference of Management and Business (ICoMB 2022), 47-55, 2023	2	2023
Pengaruh Pengalaman Merek dan Kesesuaian Diri pada Loyalitas Merek dengan Keterikatan Merek sebagai Pemediasi NM Indraswari JURNAL EKONOMI DAN BISNIS DIGITAL (EKOBIL) 1 (2), 87-94, 2022	1	2022
Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online LTH Hutami, BD Maharani, NM Indraswari Jurnal Nusantara Aplikasi Manajemen Bisnis 8 (2), 361-378, 2023		2023
Will Customers Pay More for Green Products? NK Ningrum, AS Hadi, JG Dials, PD Cahyani, R Kusumawardhani, ... 1st International Conference of Management and Business (ICoMB 2022), 231-238, 2023		2023
PERAN PENGALAMAN MEREK, KESESUAIAN KEPRIBADIAN MEREK, KEPUASAN MEREK, KEPERCAYAAN MEREK, DAN KETERIKATAN MEREK DALAM PEMBENTUKAN KESETIAAN MEREK N MYRISTICA Universitas Gadjah Mada, 2017		2017

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Articles 1–5