| Factors Influencing Smartphone Purchase Behaviour Among Young Adults in Nigeria AA Adetola, CD Ifeanyichukwu International Journal of Recent Scientific Research 7 (9), 13248-13254, 2016 | 73 | 2016 |
| The role of sensory marketing in achieving customer patronage in fast food restaurants in Awka C Ifeanyichukwu, A Peter Ifeanyichukwu, C., &Peter, A.(2018). The Role of Sensory Marketing in …, 2018 | 66 | 2018 |
| Effect of Celebrity Endorsements on Consumers Purchase Decision in Nigeria CD Ifeanyichukwu International Research Journal of Management, IT & Social Sciences (IRJMIS …, 2016 | 63 | 2016 |
| Sales promotion as a leverage strategy for improving sales and profitability in alcohol beverage industry VNO Aghara, IC Nwaizugbo, PC Oparah, CD Ifeanyichukwu International research journal of management, IT and social sciences 5 (4 …, 2018 | 23 | 2018 |
| Understanding Consumers Behaviour Towards Online Shopping : A Study of Online Shoppers in Anambra State IC Nwaizugbo, CD Ifeanyichukwu International Journal of Sales, Retailing and Marketing 5 (2), 28-37, 2016 | 16 | 2016 |
| Demographic Variables and Internet Shopping in Nigeria CD Ifeanyichukwu International Research Journal of Management, IT and Social Sciences 3 (7 …, 2016 | 15 | 2016 |
| Shopping Orientations and Online shopping : An Analysis of Online Shoppers in Nigeria CD Ifeanyichukwu International Journal in Management & Social Science 4 (6), 199-205, 2016 | 8 | 2016 |
| Empowering African Women for Sustainable Development: Toward Achieving the United Nations' 2030 Goals O Adeola Springer Nature, 2020 | 7 | 2020 |
| Service Quality: An Empirical Study of Expectations versus Perception of National Health Insurance Scheme Enrollees in Federal Universities in South East, Nigeria PC Oparah, AU Amah, CD Ifeanyichukwu, V Aghara, E Ndubisi International Journal of Academic Research in Economics and Management …, 2018 | 7 | 2018 |
| The Effect of Socio-Economic Factors on Sustainable Food Consumption in Developing Economies CD Ifeanyichukwu, CI Nwaizugbo British Journal of Marketing Studies 7 (7), 13-19, 2019 | 4 | 2019 |
| Determinants of Sustainable Foods Consumption: Evidence from Nigeria CD Ifeanyichukwu, IC Nwaizugbo Sustainability: The Journal of Record 13 (3), 136-140, 2020 | 3 | 2020 |
| Exploring Critical Factors Influencing Sustainable Food Consumption: A Conceptual Review CD Ifeanyichukwu, CI Nwaizugbo European Journal of Business and Innovation Research 8 (1), 32-42, 2020 | 3 | 2020 |
| Positioning African women for the United Nation’s 2030 goals: A way forward O Adeola Empowering African Women for Sustainable Development: Toward Achieving the …, 2020 | 2 | 2020 |
| Towards a Healthy Life for the Sub-Saharan African (SSA) Women CD Ifeanyichukwu Empowering African Women for Sustainable Development: Toward Achieving the …, 2020 | 1 | 2020 |
| Exploration of Apprenticeship and Business Succession Models in Nigeria, Ghana and the Benin Republic: A Cross-Case Analysis of Selected Ethnic Groups C Ifeanyichukwu, KCT Duho, CCS Bonou Casebook of Indigenous Business Practices in Africa, 1 (1), 17-44, 2023 | | 2023 |
| The Effect of Cultural Factors on Sustainable Food Consumption in Nigeria CD Ifeanyichukwu Innovations 71 (1), 186-195, 2022 | | 2022 |
| MODERN MARKETING: Principles and Management I Chioma, A Vincent, O Promise | | 2021 |
| FOOD SECURITY AND SUSTAINABLE FOOD CONSUMPTION IN NIGERIA I Chioma, N Chukwudi, S Subarsyah, Y Ikrawan International Journal of Innovation, Creativity and Change 13 (12), 649-660, 2020 | | 2020 |
| Effect of humour in advertising of ‘yellow goods’ on consumer purchase decision in awka. CI Dilichukwu, ANO Vincent International Journal of Multi Dimensional Research 7 (3), 122-134, 2019 | | 2019 |
| The Effect of Humour in Advertising of yellow Goods on Consumer Purchase Decision in Awka CD Ifeanyichukwu, V Aghara International Journal in Management and Social Science 7 (3), 122-134, 2019 | | 2019 |
Nwaizugbo Ireneus CProfessor of MarketingVerified email at unizik.edu.ng
