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Citations per year
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Since 2019
Citations
15
7
h-index
2
1
i10-index
0
0
0
4
2
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
1
1
2
1
1
2
1
2
3
1
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Shameek Sinha
University of Auckland
Business School, Department of Marketing
Verified email at auckland.ac.nz -
Homepage
Corporate Social Responsibility
Advertising Effectiveness
Decision Biases
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Commentary
—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
JA Duan, L McAlister, S Sinha
Marketing Science 30 (3), 550-561
, 2011
8
2011
A customer portfolio management model that relates company’s marketing to its long-term survival
L McAlister, S Sinha
Journal of the Academy of Marketing Science 49 (3), 584-600
, 2021
6
2021
On Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success
A Hijazi, S Sinha
Journal of International Consumer Marketing 33 (4), 399-417
, 2021
1
2021
Essays in direct marketing: understanding response behavior and implementation of targeting strategies
S Sinha
2011
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