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Shameek Sinha
Shameek Sinha
University of Auckland Business School, Department of Marketing
Verified email at auckland.ac.nz - Homepage
Title
Cited by
Cited by
Year
Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
JA Duan, L McAlister, S Sinha
Marketing Science 30 (3), 550-561, 2011
82011
A customer portfolio management model that relates company’s marketing to its long-term survival
L McAlister, S Sinha
Journal of the Academy of Marketing Science 49 (3), 584-600, 2021
62021
On Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success
A Hijazi, S Sinha
Journal of International Consumer Marketing 33 (4), 399-417, 2021
12021
Essays in direct marketing: understanding response behavior and implementation of targeting strategies
S Sinha
2011
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Articles 1–4