| Linking celebrity endorsement and luxury brand purchase intentions through signaling theory: A serial-mediation model involving psychological ownership, brand trust and brand … SW Khan, U Zaman Pakistan Journal of Commerce and Social Sciences (PJCSS) 15 (3), 586-613, 2021 | 24 | 2021 |
| The Effect of Celebrity Endorsement on Consumer Purchase Intention: The Mediating Role of Brand Loyalty Sanan Waheed Khan, Rarina Mookda International Journal of Scientific and Research Publications 10 (6), 1016-1021, 2020 | 19* | 2020 |
| Exploring regenerative tourism using media richness theory: emerging role of immersive journalism, metaverse-based promotion, eco-literacy, and pro-environmental behavior X Hui, SH Raza, SW Khan, U Zaman, EC Ogadimma Sustainability 15 (6), 5046, 2023 | 17 | 2023 |
| Remodeling Digital Marketplace through Metaverse: A Multi-Path Model of Consumer Neuroticism, Parasocial Relationships, Social Media Influencer's Credibility, and Openness to … SW Khan, SH Raza, U Zaman Pakistan Journal of Commerce and Social Sciences 16 (3), 337-365, 2022 | 16 | 2022 |
| Cross-cultural evaluation of the mediation of attitudes in relationship of cultural values and behavioral reactions toward web based advertising SH Raza, A Hasnain, SW Khan South Asian Journal of Management Sciences 12 (1), 1-24, 2018 | 15 | 2018 |
| Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological Well-being, and religious fatalism SH Raza, M Yousaf, U Zaman, SW Khan, R Core, A Malik Vaccine 41 (10), 1703-1715, 2023 | 9 | 2023 |
| Role of Social media in the development of Islamic branding and its impact on purchase and repurchase intention for Ḥalāl Products: A Uses and Gratification Perspective SW Khan, T Mahmood, D Shahwar Al-Qamar, 57-74, 2021 | 7 | 2021 |
| Aggressive Behavior: Revisiting the Influence of Parenting Styles and Religious Commitment among Youth (A Study of South Punjab Pakistan) MU Ashraf, YA Fatiana, SW Khan, M Asif, A Ashraf Psychology and Education 57 (9), 7056-7067, 2020 | 7 | 2020 |
| Synthesis, characterization, antifungal and antibacterial activities of novel amide derivatives of 1, 3-Dioxolane Z Begum, M Khan, SW Khan, M Imran, N Rehman, MN Umar, A Kamil, ... International Journal of Chemistry 11 (1), 71, 2019 | 4 | 2019 |
| Social Media Formulation development and characterization of diphenhydramine nasal nanogel H Javed, Shah, SW Khan, M MAZHAR, N Javed, FM Iqbal, ... AAPS PharmSciTech 75 (2), 491-506, 2018 | 4 | 2018 |
| Relationship of the Celebrity Endorsement in the TV-Advertisements and Buying Behavior of Youth S Raza, SW Khan, A Irum Raza, SH, Khan, SW, & Irum, A.(2016). Relationship of the Celebrity …, 2016 | 4 | 2016 |
| Media'S Portrayal Of Crime And Public Perception Toward The Criminal Justice System Y Aleem, SW Khan, S Jamroze Bulletin of Business and Economics (BBE) 10 (4), 167-175, 2021 | 3 | 2021 |
| Public attitudes towards fear of crime and victimization in the age of mass media Y Aleem, SW Khan, MZ Rafique, S Jamroze Bulletin of Business and Economics (BBE) 10 (3), 208-215, 2021 | 3 | 2021 |
| The Effect of Social Media Usage and Advertising on Consumers’ Purchase Intention in Pakistan SW Khan, M Adnan NUST Business Review 4 (1), 50-67, 2022 | 2 | 2022 |
| Understanding the Role of Social Media in Modern Marketing Communications SW Khan, H Geng, VN Larsari, ZH Sain International Journal of Marketing and Digital Creative 1 (2), 29-41, 2023 | 1 | 2023 |
| Dearth of Media reportage of environmental issues in Nigeria: Need for innovation and adoption of green culture to curb environmental decay EC Ogadimma, SH Raza, SW Khan, B Mohamad Information Development, 02666669231187364, 2023 | 1 | 2023 |
| Modeling the impact of social media influencers on intention to visit ecotourism destinations in the global south A Yasin, SH Raza, N Pembecioglu, U Zaman, EC Ogadimma, AM Khan, ... Handbook of Research on Deconstructing Culture and Communication in the …, 2023 | 1 | 2023 |
| Verging war between two atomic nations: Delineating coverage of India–Pakistan water dispute in global press T Mahmood, E C. Ogadimma, SH Raza, M Yousaf, SW Khan International Communication Gazette, 17480485241245032, 2024 | | 2024 |
| Handbook of Research on Deconstructing Culture and Communication in the Global South DO Okocha, M Yousaf, MJ Onobe IGI Global, 2023 | | 2023 |
| Role of Social media in the development of Islamic branding and its impact on purchase and repurchase intention for Ḥalāl Products: A Uses and Gratification Perspective SW Khan Jefss 1 (1), 55-72, 2023 | | 2023 |
Syed Hassan RazaAssociate Professor, School of Media and Communication an Studies, Taylor's UniversityVerified email at taylors.edu.my
