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Citations per year
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Cited by
All
Since 2019
Citations
20
20
h-index
3
3
i10-index
0
0
0
16
8
2022
2023
2024
2
15
3
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Antonio Rodríguez-Ríos
Univeristat Autònoma de Barcelona
Verified email at uab.cat
comunicación estratégica
creatividad publicitaria
storytelling
storydoing
redes sociales
Articles
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Year
Nuevas narrativas en publicidad. El storydoing como modelo de comunicación que favorece la cocreación del relato de marca entre los usuarios de Instagram
A Rodríguez-Ríos, PL Pernias
AdComunica, 57-80
, 2022
9
2022
El storydoing como modelo innovador de comunicación publicitaria que favorece una mejora en la sociedad
A Rodríguez-Ríos, PL Pernias
Revista Latina de Comunicación Social, 171-190
, 2023
5
2023
El storydoing como estrategia publicitaria innovadora en la sociedad red
A Rodríguez-Ríos, P Lázaro Pernias
Comunicación en cuarentena: el cambio mediático en pandemia, 59-66
, 2021
5
2021
Storydoing as an innovative model of advertising communication that favors an improvement in society
A Rodríguez-Ríos, PL Pernias
Revista Latina de Comunicación Social, 171-191
, 2023
1
2023
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