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Pathak Anuradha
Pathak Anuradha
Assistant Professor
Verified email at indoreinstitute.com
Title
Cited by
Cited by
Year
Celebrity Impact-A Model of Celebrity Endorsement.
J Sonwalkar, M Kapse, A Pathak
Journal of Marketing & Communication 7 (1), 2011
572011
What drives consumers to shop online?
PS Khushboo Makwana, Anuradha Pathak
IOSR Journal of Computer Engineering, 42-47, 2017
14*2017
Impact of Digital Marketing on Consumer Buying Behavior-A Comparative Study on the Gender Basis
K Makwana, P Sharma, A Pathak
Journal of the Gujarat Research Society 21 (16), 478-490, 2019
72019
A study on student's perception and attitude towards e-learning
PS A Pathak, K Makwana
Journal of the Gujarat Research Society 21 (16), 274-282, 2019
5*2019
Impact of Celebrity Endorsement on Branding of FMCG Products in Indian Small Towns
CM Khushboo Makwana , Anuradha Pathak
Pacific Business Review International 8 (4), 1-8, 2015
42015
ASSESSMENT OF EMPLOYEE ENGAGEMENT: A STUDY OF SELECTED MANAGEMENT INSTITUTES OF INDORE CITY
KM PATHAK ANURADHA
AMITY MANAGEMENT ANALYST 5 (2), 16-24, 2010
42010
Occupational stress among female teaching professionals and its effect on home environment at Indore city
M Kapse, A Pathak, S Sharma
Chief Patron: Mrs. Aarathy Sampathy, 59, 2010
42010
Event Study on Stock Prices of Maruti Suzuki India Limited – A Case Study on Launch of Celerio
MAP Dr. Swaranjeet Arora,Ms. Khushboo Makwana
Pacific Business Review International 9 (4), 40-46, 2016
1*2016
Business Promotion strategies for small enterprises
A Pathak, K Makwana
SAMVAD 8, 2015
12015
Rainwater Harvesting Initiatives for Sustainability: Problems, Prospects and Public Perception with reference to Smart City Indore, India
S Sharma, A Pathak
AGU Fall Meeting Abstracts 2021, SY55D-0381, 2021
2021
Impact of Derivative Trading and Exchange Rate on Volatility of Indian Stock Market
RP Saurabh Singh , Anuradha Pathak
‘RESEARCH JOURNEY’ International E- Research Journal, 194-200, 2019
2019
Selection of Specialization in Management ProgramA Decision Tree Approach
MC Kapse Manohar, Pathak Anuradha, Sharma Vinod
International Journal for Research in Engineering Application & Management …, 2019
2019
Impact of Derivative Trading and Exchange Rate on Volatility of Indian Stock Market
PR Singh. Saurabh, Pathak. Anuradha
RESEARCH JOURNEY 167 (C), 194-200, 2019
2019
A Study on Factors Influencing Employee Motivation
MK Sharma. Pragya, Pathak. Anuradha
Journal of the Gujarat Research Society 21 (16), 693-697, 2019
2019
A Study of Relationship Between Crude Oil Prices & Indian Stock Market
PA Sandhar. Simranjeet, Singh. Saurabh
Bhugol Swadesh Charcha 16 (1), 2019
2019
Age Difference and Professionals’ Perception towards Human Resource Information System
SR Pathak. Anuradha
Prestige e-Journal of Management and Research 3 (2), 14-32, 2016
2016
A Study on the Effect of Security, Trust, Price and Mode of Payment on Consumers’ Online Buying Behaviour
MC Makwana Khushboo,Pathak Anuradha
NICOM 2016, 129-139, 2016
2016
A Comparative Study of Opportunities and Threats Faced by Small and Large FMCG Manufacturing Firms of Malwa Region
H Pathak Anuradha, Dashmishra M. and Bargal
OORJA- A Tri Annual Referred Journal of Management & IT 13 (6), 66-75, 2016
2016
A COMPARATIVE STUDY OF MARKETING STRATEGIES OF FMCG MANUFACTURING IN MALWA REGION
A PATHAK
2014
Innovative promotional tools for small enterprises
KM Anuradha Pathak
2013
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