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Subir Bandyopadhyay
Subir Bandyopadhyay
Professor of Marketing, Indiana University Northwest, Senior Fulbright Scholar
Verified email at iun.edu
Title
Cited by
Cited by
Year
Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study
S Bandyopadhyay, M Martell
Journal of retailing and consumer services 14 (1), 35-44, 2007
7802007
Is television advertising good for children? Areas of concern and policy implications
S Bandyopadhyay, G Kindra, L Sharp
International Journal of Advertising 20 (1), 89-116, 2001
1212001
Advertising competition under consumer inertia
B Banerjee, S Bandyopadhyay
Marketing Science 22 (1), 131-144, 2003
972003
The profit benefits of bundle pricing of complementary products
R Yan, S Bandyopadhyay
Journal of Retailing and Consumer Services 18 (4), 355-361, 2011
952011
Does brand loyalty influence double jeopardy? A theoretical and empirical study
S Bandyopadhyay, K Gupta, L Dube
Journal of product & brand management 14 (7), 414-423, 2005
792005
Developing and validating affinity: A new scale to measure consumer affinity toward foreign countries
N Wongtada, G Rice, SK Bandyopadhyay
Journal of International Consumer Marketing 24 (3), 147-167, 2012
722012
A country of origin analysis of foreign products by Indian consumers
S Bandyopadhyay, B Banerjee
Journal of International Consumer Marketing 15 (2), 85-109, 2003
702003
Thinking critically about critical thinking: Assessing critical thinking of business students using multiple measures
S Bandyopadhyay, J Szostek
Journal of Education for Business 94 (4), 259-270, 2019
682019
Developing a framework to improve retail category management through category captain arrangements
S Bandyopadhyay, A Rominger, S Basaviah
Journal of Retailing and Consumer Services 16 (4), 315-319, 2009
522009
Measuring the impact of inter‐attitudinal conflict on consumer evaluations of foreign products
S Bandyopadhyay, N Wongtada, G Rice
Journal of Consumer Marketing 28 (3), 211-224, 2011
452011
Contemporary issues in social media marketing
B Rishi, S Bandyopadhyay
Routledge, 2018
382018
How a cost-effective social media plan can make a difference for small businesses
S Bandyopadhyay
Journal of the Indiana Academy of the Social Sciences 19 (1), 4, 2016
382016
A dynamic model of cross-category competition: theory, tests and applications
S Bandyopadhyay
Journal of Retailing 85 (4), 468-479, 2009
372009
Incorporating balance of power in channel decision structure: Theory and empirical application
S Bandyopadhyay, S Divakar
Journal of Retailing and Consumer Services 6 (2), 79-89, 1999
351999
Ethnicity matters: The experiences of minority groups in public health programs
PHD Manoj Pardasani, S Bandyopadhyay
Journal of cultural diversity 21 (3), 90, 2014
252014
Comparing double jeopardy effects at the behavioral and attitudinal levels
S Bandyopadhyay, K Gupta
Journal of Product & Brand Management 13 (3), 180-191, 2004
252004
How academic libraries can leverage social networking to popularize their services: An empirical study
L Booker, S Bandyopadhyay
Journal of the Indiana Academy of the Social Sciences 16 (2), 12, 2017
24*2017
How Academic Libraries can Leverage Social Networking Sites to Popularize their Services
L Booker, S Bandyopadhyay
Journal of the Indiana Association of Social Science 16 (2, Fall-Winter …, 2013
24*2013
WeChat mobile-payment-based smart retail customer experience: an integrated framework
Y Sun, W Xue, S Bandyopadhyay, D Cheng
Information Technology and Management 23 (2), 77-94, 2022
222022
A critical review of online affiliate models
S Bandyopadhyay, J Wolfe, R Kini
Journal of Academy of Business and Economics, 2009
222009
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