| Factors determining the effectiveness of celebrity endorsed advertisements: The case of Nigerian telecommunication industry NI Ibok American Journal of Business and Management 2 (3), 233-238, 2013 | 38 | 2013 |
| Socio-economic and demographic determinants of health insurance consumption NI Ibok Canadian Social Science 8 (5), 58, 2012 | 34 | 2012 |
| Determinants of customers satisfaction with Internet banking services N Ibok, IM Ikoh British Journal of Arts and Social Sciences 14 (2), 178-185, 2013 | 29 | 2013 |
| Factors affecting insurance consumption in Akwa Ibom state, Nigeria ET Ebitu, NI Ibok, PA Mbum Journal of Research in International Business and Management 2 (12), 323-328, 2012 | 25 | 2012 |
| Socio-economic and demographic determinants of green consumption NI Ibok, SG Etuk International Journal of Managerial Studies and Research 2 (9), 47-56, 2014 | 20 | 2014 |
| Adoption and usage of e-banking channels in Nigeria: Implication for deepening financial inclusion OU Oteh, IN Ibok, CP Nto International business and management journal 14 (3), 1-8, 2017 | 17 | 2017 |
| Customers' Retention in Micro Finance Banks: An Analysis of Drivers and Inhibitors NI Ibok, PO Udofot International Journal of Marketing Studies 4 (5), 74, 2012 | 17 | 2012 |
| Effects of Sterculia setigera Del. Stem Bark Extract on Hematological and Biochemical Parameters of Wistar Rats MZ Zaruwa, NI Ibok, IU Ibok, EC Onyenonachi, C Danchal, AG Ahmed, ... Biochemistry Insights 9, BCI. S36143, 2016 | 16 | 2016 |
| Brand identity and customer loyalty: evidence from the Nigeria telecommunication industry N Ibok, GS Etuk International Journal of Managerial Studies and Research 3 (6), 1-8, 2015 | 14 | 2015 |
| Investigating customer satisfaction driven values in the retail banking industry IN Ibok, AS John International Journal of Finance and Accounting 2 (5), 292-296, 2013 | 13 | 2013 |
| Determinants of insurance consumption in the South-South zone, Nigeria NI Ibok Unpublished Doctoral thesis, 2006 | 12 | 2006 |
| Investigating customer satisfaction drive in the scramble for GSM brands in the Nigerian telecommunications industry IN Ibok, ES George Journal of Economics and Sustainable Development 4 (4), 56-65, 2013 | 9 | 2013 |
| Assessing the marketing orientation of microfinance banks in Akwa Ibom state NI Ibok, SG Etuk European Journal of Business and Innovation Research 1 (2), 57-69, 2013 | 7 | 2013 |
| Customer retention practices of microfinance banks NI Ibok, ES George, IA Acha European Journal of Business and Management 4 (14), 146-152, 2012 | 7 | 2012 |
| Disruptive innovations and marketing performance of online marketers in Uyo, Akwa Ibom State AO Akpan, AA Mfon, NI Ibok World Journal of Advanced Research and Reviews 16 (2), 181-192, 2022 | 6 | 2022 |
| Impact of Supervisory Behaviours on Sales force Performance: The Case of Micro Finance Banks IN Ibok, VS Umana Journal of Economics and Sustainable Development 4 (3), 118-124, 2013 | 6 | 2013 |
| From Perceived Service Quality to Brand Loyalty: The Banking Experience NI Ibok International Journal of Social Sciences and Humanities 3 (2), 12, 2012 | 6 | 2012 |
| Factors Affecting the Effectiveness of Relationship marketing in the Nigerian Telecommunication Industry: The Customer Perspective N Ibok, E Sampson International Journal of Managerial Studies and Research, 2014 | 5 | 2014 |
| Occupational mobility among sales employees in the Nigerian banking industry: Issues and Determinants NI Ibok, AJ Etuk Australian Journal of Business and Management Research 3 (6), 1, 2013 | 5 | 2013 |
| Behavioural Characteristics and the Marketing Implications of the Low Income Consumers NI Ibok, VS Umana International Journal of Business Administration 4 (5), 73-78, 2013 | 5 | 2013 |
Abasiama Asuquo MfonAkwa Ibom State UniversityVerified email at aksu.edu.ng
