| Active white space (AWS) in logo designs: effects on logo evaluations and brand communication N Sharma, S Varki Journal of Advertising 47 (3), 270-281, 2018 | 47 | 2018 |
| Luxury implications of showcasing a product with its “cast” shadow N Sharma Journal of Consumer Marketing 33 (7), 507-516, 2016 | 15 | 2016 |
| Looks heavy to me! The effects of product shadows on heaviness perceptions and product preferences N Sharma, M Romero Journal of Advertising 49 (2), 165-184, 2020 | 13 | 2020 |
| The effects of matching empty ad space color to featured product’s color on consumer buying impulse N Sharma Journal of Consumer Marketing 38 (3), 262-271, 2021 | 11 | 2021 |
| Decoding the effects of a product’s cast shadow in brand advertising N Sharma Journal of Product & Brand Management 27 (2), 103-114, 2018 | 10 | 2018 |
| Brand implications of advertising products with their reflections N Sharma, M Romero Journal of Product & Brand Management 31 (2), 310-321, 2022 | 5 | 2022 |
| The impact of using negative versus positive Karma framing in donation appeals at grocery checkouts on the facilitating store's outcomes N Sharma Journal of Consumer Behaviour 20 (2), 474-486, 2021 | 4 | 2021 |
| Product performance implications of framing white space in advertising N Sharma, L Monahan Journal of Consumer Marketing 36 (7), 977-985, 2019 | 3 | 2019 |
| The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing … N Sharma, JR Stock Journal of Consumer Marketing 39 (4), 345-357, 2022 | 2 | 2022 |
| The Impact of Adding “Active” White Space to a Logo Design on the Clarity of Brand Communication and Evaluation: A Structured Abstract N Sharma, S Varki Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 2 | 2017 |
| Drawn to the gloss: Examining the effect of product reflection on product aesthetics N Sharma, A Kumar Journal of Consumer Behaviour 22 (2), 329-342, 2023 | 1 | 2023 |
| Decoding the effects of a product’s cast shadow on brand evaluations in promotional contexts: A structured abstract N Sharma Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 1 | 2016 |
| Picture Perfect or Symbolic Backfire? Assessing the Detrimental Effects of Brand Emoji Use on Consumers’ Brand Attitudes M Sciandra, N Sharma | | 2024 |
| The Effect of Advertising a Product with Its Reflection on Product Aesthetics: An Abstract N Sharma, A Kumar Academy of Marketing Science Annual Conference, 173-174, 2022 | | 2022 |
| Drop Shadows and Product Lightness Perceptions: An Abstract N Sharma Academy of Marketing Science Annual Conference, 175-176, 2022 | | 2022 |
| Brand Implications of Advertising Products with Their Reflections: An Abstract N Sharma, M Romero Academy of Marketing Science Annual Conference, 75-76, 2020 | | 2020 |
| The Effects of Matching Empty Ad Space Color to Featured Product’s Color on Consumer Buying Impulse: An Abstract N Sharma Academy of Marketing Science Annual Conference, 53-54, 2020 | | 2020 |
| The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract N Sharma, M Romero Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Product Shadows and Ad Evaluations N Sharma University of South Florida, 2017 | | 2017 |
Sajeev VarkiAssociate Professor, University of South FloridaVerified email at usf.edu
