| Role of digital marketing in retail fashion industry: A synthesis of the theory and the practice U Rathnayaka Journal of Accounting & Marketing 7 (02), 2018 | 47 | 2018 |
| Study on attitude towards green products and willingness to pay premium: With special reference to millenials in Sri Lanka W Niwarthana, S Gannoruwa, R Rathnayaka Sri lanka journal of marketing 6 (1), 1-11, 2020 | 16 | 2020 |
| The impact made by visual merchandising elements on purchase intension: With special reference to supermarket industry in Western Province R Rathnayaka, WHT Madhuhansi International Journal of Scientific and Research Publications 7 (9), 251, 2017 | 8 | 2017 |
| Effects of Experiential Marketing towards Customer Satisfaction: With Special Reference to Online Fashion Stores in Sri Lanka. R Rathnayaka 8th International Conference on Business & Information ICBI–2017, Faculty of …, 2017 | 2 | 2017 |
| The role of Instagram influencers credibility on customer purchase intention : A case of restaurant sector of Sri Lanka RR Hemanthi Samarakoon Sri Lanka Journal of Marketing 8 (1), 14, 2022 | 1 | 2022 |
| Sensory Brand Experience: An Empirical Literature Survey U Rathnayaka Available at SSRN 4016361, 2022 | 1 | 2022 |
| Impact of Employee Motivation on Employee Performance With Special Reference to Faculty Lecturers of SLITHM U Rathnayaka, WHT Madhuhansi Global Journal of Management And Business Research, 2018 | 1 | 2018 |
| Ascendency of Pricing Strategies on Impulsive Buying Behavior with Reference to Retail Consumer Goods in Sri Lanka: A Comparative Study on Generations X, Y and Z R Rathnayaka Belihuloya, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka,, 2019 | | 2019 |
| Impact of CSR initiatives on consumer buying behavior with special reference to Cargill's (ceylon) PLC, Sri Lanka R Rathnayaka Rajarata University of Sri Lanka, 2017 | | 2017 |
| Factors Affecting for Consumer Switching Behaviour from Toilet Soap to Face wash reference to Female segment in Kandy District R Rathnayaka | | 2017 |
| Role of Sensory Brand Experience on Customer Brand Engagement: Testing the Moderating Effect of Brand Love Towards Fast Food Brands R Rathnayaka, DMR Dissanayake | | |
| The Impact of Visual Merchandising on Customer Buying Decisions with Special Reference to Fashion Retailing Stores in Sri Lanka R RMURK, EG Ubayachandra | | |
