| Product testing and sensory evaluation of foods: marketing and R&D approaches HR Moskowitz (No Title), 1983 | 514 | 1983 |
| Psychophysics of sweet and fat perception in obesity: problems, solutions and new perspectives LM Bartoshuk, VB Duffy, JE Hayes, HR Moskowitz, DJ Snyder Philosophical Transactions of the Royal Society B: Biological Sciences 361 …, 2006 | 438 | 2006 |
| The chemical interactions underlying tomato flavor preferences D Tieman, P Bliss, LM McIntyre, A Blandon-Ubeda, D Bies, AZ Odabasi, ... Current biology 22 (11), 1035-1039, 2012 | 380 | 2012 |
| Strawberry flavor: diverse chemical compositions, a seasonal influence, and effects on sensory perception ML Schwieterman, TA Colquhoun, EA Jaworski, LM Bartoshuk, JL Gilbert, ... PloS one 9 (2), e88446, 2014 | 291 | 2014 |
| Sensory and consumer research in food product design and development HR Moskowitz, JH Beckley, AVA Resurreccion John Wiley & Sons, 2012 | 276 | 2012 |
| Ratio scales of sugar sweetness HR Moskowitz Perception & Psychophysics 7, 315-320, 1970 | 271 | 1970 |
| The sweetness and pleasantness of sugars HR Moskowitz The American journal of psychology, 387-405, 1971 | 221 | 1971 |
| Sugar sweetness and pleasantness: Evidence for different psychological laws HR Moskowitz, RA Kluter, J Westerling, HL Jacobs Science 184 (4136), 583-585, 1974 | 211 | 1974 |
| Magnitude estimation: notes on what, how, when, and why to use it HR Moskowitz Journal of Food Quality 1 (3), 195-227, 1977 | 210 | 1977 |
| Relationship between obesity, weight loss, and taste responsiveness J Rodin, HR Moskowitz, GA Bray Physiology & behavior 17 (4), 591-597, 1976 | 190 | 1976 |
| Taste intensity as a function of stimulus concentration and solvent viscosity HR Moskowitz, P Arabie Journal of Texture Studies 1 (4), 502-510, 1970 | 186 | 1970 |
| Effects of body weight and food intake on pleasantness ratings for a sweet stimulus DA Thompson, HR Moskowitz, RG Campbell Journal of Applied Physiology 41 (1), 77-83, 1976 | 177 | 1976 |
| System and method for content optimization H Moskowitz, A Gofman US Patent 6,662,215, 2003 | 162 | 2003 |
| The contribution of sensory liking to overall liking: An analysis of six food categories HR Moskowitz, B Krieger Food Quality and Preference 6 (2), 83-90, 1995 | 153 | 1995 |
| Selling blue elephants: How to make great products that people want before they even know they want them HR Moskowitz, A Gofman Pearson Education, 2007 | 144 | 2007 |
| Magnitude and hedonic scales of food acceptability HR Moskowitz, JL Sidel Journal of Food Science 36 (4), 677-680, 1971 | 133 | 1971 |
| Odor intensity and pleasantness for a diverse set of odorants HR Moskowitz, A Dravnieks, LA Klarman Perception & Psychophysics 19, 122-128, 1976 | 130 | 1976 |
| Experts versus consumers: A comparison HR Moskowitz Journal of Sensory Studies 11 (1), 19-37, 1996 | 127 | 1996 |
| New directions for product testing and sensory analysis of foods HR Moskowitz | 127 | 1985 |
| Concept research in food product design and development HR Moskowitz, S Porretta, M Silcher John Wiley & Sons, 2008 | 122 | 2008 |
