| Service quality, visitor satisfaction and future behavior in the museum sector VV Daskalaki, MC Voutsa, C Boutsouki, L Hatzithomas Journal of Tourism, Heritage & Services Marketing (JTHSM) 6 (1), 3-8, 2020 | 57 | 2020 |
| A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule L Hatzithomas, MC Voutsa, C Boutsouki, Y Zotos Journal of Consumer Behaviour 20 (4), 923-941, 2021 | 10 | 2021 |
| Superiority theory and disparagement humor: the role of gelotophobia, gelotophilia, and katagelasticism MC Voutsa, L Hatzithomas, C Boutsouki Advances in Advertising Research IX: Power to Consumers, 191-204, 2018 | 3 | 2018 |
| Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions E Tsichla, MC Voutsa, K Margariti, L Hatzithomas Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021 | 2 | 2021 |
| Half a century of Super Bowl commercials: a content analysis of humorous advertising styles A Timamopoulou, L Hatzithomas, C Boutsouki, MC Voutsa Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021 | 2 | 2021 |
| Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals MC Voutsa, E Tsichla, L Hatzithomas, K Margariti International Journal of Internet Marketing and Advertising 15 (4), 368-393, 2021 | 1 | 2021 |
| Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions E Tsichla, MC Voutsa, K Margariti, L Hatzithomas | 1 | 2019 |
| Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable MC Voutsa, C Boutsouki, L Hatzithomas, E Tsichla | 1 | 2019 |
| Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian Safety Z Theodosiou, MC Voutsa, C Constantinou, A Lanitis 2023 18th International Workshop on Semantic and Social Media Adaptation …, 2023 | | 2023 |
| LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT characters S Leonidou, MC Voutsa 11th International Conference on Contemporary Marketing Issues, 34-35, 2023 | | 2023 |
| Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfies. E Kakoulli, MC Voutsa 11TH International Conference on Contemporary Marketing Issues., 60, 2023 | | 2023 |
| LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters. S Leonidou, MC Voutsa International Conference on Research in Advertising, 2023 | | 2023 |
| Face reading the emotions of gelotophobes toward disparaging humorous advertising MC Voutsa, L Hatzithomas, E Tsichla, C Boutsouki The European Journal of Humour Research 10 (3), 88-112, 2022 | | 2022 |
| The duplicitous effects of COVID-19 perception on behavioural tendencies towards fashion brands on Instagram in a sub-Saharan African context AB Mahmoud, MC Voutsa, K Solakis, N Grigoriou | | 2022 |
| Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements MC Voutsa, L Hatzithomas, E Tsichla, C Boutsouki | | 2021 |
| Physiological versus self-report measures in emotional advertising, considering the moderating role of social desirability: a research agenda K Margariti, E Tsichla, L Hatzithomas, M Voutsa | | 2019 |
| Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda K Margariti, E Tsichla, L Hatzithomas, MC Voutsa | | 2019 |
| Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism MC Voutsa, C Boutsouki, L Hatzithomas, E Tsichla | | 2019 |
| Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender MC Voutsa, L Hatzithomas, C Boutsouki | | 2018 |
| Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach M Armyrioti, MC Voutsa, L Hatzithomas, C Boutsouki | | 2018 |
Leonidas HatzithomasAssociate Professor of Marketing Communications, University of MacedoniaΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα uom.edu.gr
