| Performance outcomes of behavioral attributes in buyer-supplier relationships SS Graca, JM Barry, PM Doney Journal of Business & Industrial Marketing 30 (7), 805-816, 2015 | 127 | 2015 |
| Humor effectiveness in social video engagement JM Barry, SS Graça Journal of Marketing Theory and Practice 26 (1-2), 158-180, 2018 | 55 | 2018 |
| B2B commitment building in emerging markets: the case of Brazil SS Graça, JM Barry, PM Doney Journal of Personal Selling & Sales Management 36 (2), 105-125, 2016 | 53 | 2016 |
| Moderating effects of institutional factors on relationship quality: a comparative analysis of the US, Brazil, and China JM Barry, SS Graca Journal of Business & Industrial Marketing 34 (6), 1339-1359, 2019 | 22 | 2019 |
| An institutional view of the communication flows between relation-based and rule-based countries SS Graca, PM Doney, JM Barry International Journal of Emerging Markets 12 (1), 79-92, 2017 | 16 | 2017 |
| Examining institutional effects on B2B relationships through the lens of transitioning economies JM Barry, SS Graca, VP Khare, YV Yurova Industrial Marketing Management 93, 221-234, 2021 | 15 | 2021 |
| Building social-capital networks and relationship commitment in China and India SS Graça, VP Kharé European Business Review 32 (5), 823-843, 2020 | 14 | 2020 |
| Perceived value of charitable involvement: The millennial donor perspective SS Graça, HC Zwick International Journal of Nonprofit and Voluntary Sector Marketing, e1705, 2020 | 12 | 2020 |
| Culture impact on perceptions of communication effectiveness SS Graca, JM Barry International Business Research 10 (1), 116, 2016 | 11 | 2016 |
| A global examination of institutional effects on B2B cooperation SS Graça, JM Barry, VP Kharé, Y Yurova Journal of Business & Industrial Marketing 36 (10), 1806-1819, 2021 | 10 | 2021 |
| A global examination of cognitive trust in business-to-business relationships SS Graça, JM Barry New Insights on Trust in Business-to-Business Relationships 26, 7-36, 2019 | 9 | 2019 |
| A global pss framework for sustainable b2b partnership SS Graça Sustainability 13 (6), 3066, 2021 | 7 | 2021 |
| A Cross-cultural typology of advertising humor J Barry, SS Graca | 6 | 2013 |
| An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil SS Graça, VP Kharé Baltic Journal of Management 18 (4), 428-449, 2023 | 3 | 2023 |
| Educating Global Green Consumers: The Role of Online Education and Brand Communication in Promoting Green Buying Behavior SS Graça, VP Kharé Journal of Sustainable Marketing 1 (18), 2023 | 3 | 2023 |
| A typological examination of effective humor for content marketing 1 J Barry, S Graça Not All Claps and Cheers, 59-80, 2018 | 3 | 2018 |
| Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market SS Graça International Review on Public and Nonprofit Marketing 20 (4), 829-852, 2023 | | 2023 |
| A Guanxi Perspective on Buyer-Supplier Relationships in China and Brazil S Graça, J Barry | | 2018 |
| Understanding Relationship Quality in China and the US J Barry, SS Graca | | 2017 |
| Forging global B2B relationships through effective communication SS Graça Emerging Markets and the Future of the BRIC Nations, 127-142, 2015 | | 2015 |
James BarryProfessor of Marketing, Nova Southeastern UniversityVerified email at huizenga.nova.edu
