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Mark R. Mulder
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Transformative service research: an agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
10682013
Conceptualisation and aspirations of transformative service research
M Rosenbaum, C Corus, A Ostrom, L Anderson, R Fisk, A Gallan, ...
Journal of Research for Consumers, 2011
3362011
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
MG Bublitz, JE Escalas, LA Peracchio, P Furchheim, SL Grau, A Hamby, ...
Journal of Public Policy & Marketing 35 (2), 237-248, 2016
662016
Consumer transformation through volunteer service experiences
MR Mulder, JM Rapp, A Hamby, T Weaver
The Service Industries Journal 35 (15-16), 865-882, 2015
472015
Encouraging Charitable Donations via Charity Gift Cards: A Self-Determination Theoretical Account
MR Mulder, J Joireman
Journal of Nonprofit & Public Sector Marketing 28 (3), 234-251, 2016
142016
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
T Weaver, M Mulder, L Koppenhafer, K Scott, RL Liu
Journal of Business Research 100, 431-440, 2019
122019
Who’s Laughing Now? The Effect of Simulated Laughter on Consumer Enjoyment of Television Comedies and the Laugh-Track Paradox
B Gillespie, M Mulder, M Leib
Journal of the Association for Consumer Research 1 (4), 592-606, 2016
102016
You did what with my donation?! Betrayal of moral mandates increases negative responses to redirected donations to donor-to-recipient charities
J Joireman, M Mulder, Y Grégoire, DE Sprott, P Munaganti
Journal of the association for Consumer Research 5 (1), 83-94, 2020
72020
Conversations about conducting marketing research in mental health
JE Machin, T Brister, RM Bossarte, J Drenten, RP Hill, DL Holland, ...
Journal of Consumer Marketing 39 (6), 569-578, 2022
42022
The service empowerment model: a collaborative approach to reducing vulnerability
L Koppenhafer, K Scott, T Weaver, M Mulder
Journal of Services Marketing, 2023
22023
Mortality Salience and Foreign Product Evaluation: An Important Moderator
M Mulder, J Joireman
ACR North American Advances, 2011
12011
A BUSINESS SCHOOL WITH LOANS: EMPOWERING WOMEN THROUGH MICROFINANCE
K Scott, L Koppenhafer, M Mulder, T Weaver
2020 AMA Marketing+ Public Policy Conference, 203, 2020
2020
Growing Nonprofit Giving Via Peer-To-Peer Connections: Benefits and Potential Backlash
MR Mulder, J Joireman, Y Gregoire
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016
2016
Paradox of new textbook adoption: When do ‘newest’editions matter to students?
M Mulder, S Tuzovic, J Rapp, M Rosenbaum
37th Annual Marketing Educators’ Association (MEA) Conference, 2013
2013
THREE ESSAYS ON EMERGING ISSUES IN CHARITIES: THE GIFTING OF CHARITY, WHAT HAPPENS WHEN DONATIONS ARE REDIRECTED, AND THE IMPORTANCE OF FIT AND LINGUISTICS IN ENCOURAGING …
MR Mulder
Washington State University, 2012
2012
The Interactive Role of Narrative Transportation and Program Familiarity in Television Programming Consumption
B Gillespie, M Mulder, M Zidansek
What is TV 2012 Conference Proceedings, Portland, OR, 2012
2012
The Impact of Narrative Transportation on Repeated Viewership in Television Programming
B Gillespie, D Taylor, M Mulder, M Zidansek
Society for Consumer Psychology 2012 Conference Proceedings, Las Vegas, NV, 2012
2012
A COMPARISON OF TWO INTERVENTIONS FOR REDUCING AGGRESSIVE DRIVING
M Mulder, J Joireman, Y Lin
Marketing and Public Policy, 168, 2010
2010
Transformative service research: An agenda for the future☆
M Mende, M Mulder, SW Rayburn, MS Rosenbaum, K Shirahada, ...
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