| Recasting the American dream and American politics: Barack Obama's keynote address to the 2004 Democratic National Convention RC Rowland, JM Jones Quarterly Journal of Speech 93 (4), 425-448, 2007 | 199 | 2007 |
| Narrative: Mode of discourse or paradigm? RC Rowland Communications Monographs 54 (3), 264-275, 1987 | 186 | 1987 |
| On mythic criticism RC Rowland Communication Studies 41 (2), 101-116, 1990 | 154 | 1990 |
| The rhetoric of atonement J Koesten, RC Rowland Communication Studies 55 (1), 68-87, 2004 | 149 | 2004 |
| On limiting the narrative paradigm: Three case studies RC Rowland Communications Monographs 56 (1), 39-54, 1989 | 147 | 1989 |
| On organizational apologia: A reconceptualization RC Rowland, AM Jerome Communication Theory 14 (3), 191-211, 2004 | 107 | 2004 |
| One dream: Barack Obama, race, and the American dream RC Rowland, JM Jones Rhetoric and Public Affairs 14 (1), 125-154, 2011 | 97 | 2011 |
| The populist and nationalist roots of Trump’s rhetoric RC Rowland Rhetoric and Public Affairs 22 (3), 343-388, 2019 | 80 | 2019 |
| The narrative perspective R Rowland Rhetorical criticism: Perspectives in action, 117-142, 2009 | 75 | 2009 |
| The symbolic DNA of terrorism RC Rowland, K Theye Communication Monographs 75 (1), 52-85, 2008 | 57 | 2008 |
| On generic categorization RC Rowland Communication Theory 1 (2), 128-144, 1991 | 56 | 1991 |
| The relationship between the public and the technical spheres of argument: A case study of the Challenger Seven disaster RC Rowland Central States Speech Journal 37 (3), 136-146, 1986 | 56 | 1986 |
| On defining argument RC Rowland Philosophy & rhetoric, 140-159, 1987 | 55 | 1987 |
| Shared land/conflicting identity: Trajectories of Israeli & Palestinian symbol use RC Rowland, DA Frank MSU Press, 2002 | 53 | 2002 |
| Aristotle's view of ethical rhetoric RC Rowland, DF Womack Rhetoric Society Quarterly 15 (1-2), 13-31, 1985 | 53 | 1985 |
| The influence of purpose on fields of argument RC Rowland The Journal of the American Forensic Association 18 (4), 228-245, 1982 | 53 | 1982 |
| The rhetoric of Hindu nationalism: A narrative of mythic redefinition A Roy, RC Rowland Western Journal of Communication (includes Communication Reports) 67 (3 …, 2003 | 45 | 2003 |
| A Covenant‐affirming jeremiad: The post‐presidential ideological appeals of Ronald Wilson Reagan JM Jones, RC Rowland Communication Studies 56 (2), 157-174, 2005 | 44 | 2005 |
| The substance of the 1980 Carter‐Reagan debate R Rowland Southern Journal of Communication 51 (2), 142-165, 1986 | 43 | 1986 |
| Reagan’s strategy for the Cold War and the Evil Empire address RC Rowland, JM Jones Rhetoric and Public Affairs 19 (3), 427-464, 2016 | 40 | 2016 |
