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Mónica Gómez Suárez
Mónica Gómez Suárez
Other namesMónica Gómez, Mónica G. Suárez
Associate Professor of Marketing
Verified email at uam.es - Homepage
Title
Cited by
Cited by
Year
Análisis multivariante
JF Hair, RE Anderson, RL Tatham, WC Black, M Gómez
Prentice Hall, 1999
8483*1999
Shelf space management of private labels: a case study in Spanish retailing
AF Nogales, MG Suarez
Journal of retailing and consumer services 12 (3), 205-216, 2005
1482005
Consumer-brand relationships under the marketing 3.0 paradigm: a literature review
M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo
Frontiers in psychology 8, 249615, 2017
1172017
Marketing sensorial: Cómo desarrollar la atmósfera del establecimiento comercial
M Gómez Suárez, CG Gumiel
Distribución y consumo, 2012
1132012
Manufacturer's characteristics that determine the choice of producing store brands
M Gómez, N Rubio Benito
European Journal of Marketing 42 (1/2), 154-177, 2008
832008
Brand experience and brand attachment as drivers of WOM in hospitality
M Gómez-Suárez, M Veloso
Spanish Journal of Marketing-ESIC 24 (2), 231-246, 2020
802020
Manual de evaluación del servicio de calidad en enfermería
C Ortega, M Suárez, VMC Jiménez, GA Añorve, CM Cruz, AG Cruz
Estrategias para su aplicación. México, DF: Editorial Médica Panamericana, 2006
772006
Shelf space assigned to store and national brands: A neural networks analysis
M Gómez Suárez
International Journal of Retail & Distribution Management 33 (11), 858-878, 2005
652005
Shelf management of store brands: analysis of manufacturers' perceptions
M Gómez, N Rubio
International Journal of Retail & Distribution Management 36 (1), 50-70, 2008
582008
Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
M Gomez, N Rubio
The International Review of Retail, Distribution and Consumer Research 20 (5 …, 2010
562010
Canales de distribución
IC Roche
Ediciones Pirámide, 2014
44*2014
Understanding brand loyalty of the store brand’s customer base
M Rubio, N., Oubiña, J., Gómez-Suárez
Journal of Product and Brand Management 24 (7), 679-692, 2015
40*2015
Marketing sensorial
MG Suárez, CG Gumiel
Distribución y consumo 22 (122), 30-40, 2012
402012
Customer perceptions of perceived risk in generic drugs: the Spanish market
M Rozano Suplet, M Gómez Suárez, AM Díaz Martín
Innovar 19 (34), 53-64, 2009
382009
Estimating store brand shelf space: A new framework using neural networks and partial least squares
M Gómez, S Okazaki
International Journal of Market Research 51 (2), 1-19, 2009
372009
Marcas de distribuidor: concepto, evolución, protagonistas y adaptación a los ciclos económicos
JA Puelles Pérez, M Gómez Suárez, M Puelles Gallo
Marcas de distribuidor: concepto, evolución, protagonistas y adaptación a …, 2011
352011
Calidad percibida en los servicios: una revisión de los aspectos conceptuales y metodológicos
JLMG de Paredes, MG Suárez, PP Conesa
ESIC market, 171-181, 1994
351994
Examining customer–brand relationships: A critical approach to empirical models on brand attachment, love, and engagement
M Gómez-Suárez
Administrative Sciences 9 (1), 10, 2019
322019
Las marcas de distribuidor desde la perspectiva académica: artículos publicados en revistas internacionales y españolas
Á Fernández Nogales, M Rozano Suplet, M Gómez Suárez
Distribución y consumo, 70-77, 2010
322010
Valoración y preferencia de las revistas académicas en el área de marketing: una aplicación del análisis conjunto
IC Roche, JC Fernández, MG Suárez
ICE, Revista de Economía, 2001
302001
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