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Shobhit Kakaria
Shobhit Kakaria
Postdoctoral Researcher, Prague university of economics and business
Verified email at vse.cz
Title
Cited by
Cited by
Year
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
E Bigne, A Simonetti, C Ruiz, S Kakaria
Journal of Business Research 123, 279-288, 2021
582021
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
S Kakaria, A Simonetti, E Bigne
Electronic Commerce Research, 2023
152023
Heart rate variability in marketing research: A systematic review and methodological perspectives
S Kakaria, E Bigné, V Catrambone, G Valenza
Psychology & Marketing 40 (1), 190-208, 2023
122023
Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective
S Kakaria, F Saffari, TZ Ramsøy, E Bigné
International Journal of Information Management 72, 102667, 2023
112023
Motivation in the Metaverse: A Dual-Process Approach to Consumer Choices in A Virtual Reality Supermarket
F Saffari, S Kakaria, E Bigne, LE Bruni, S Zarei, TZ Ramsøy
Frontiers in Neuroscience 17, 170, 2023
82023
Understanding consumer preferences for movie trailers from EEG using machine learning
P Pandey, R Swarnkar, S Kakaria, KP Miyapuram
arXiv preprint arXiv:2007.10756, 2020
62020
Shopping with Virtual Hands
A Simonetti, E Bigné, S Kakaria
Virtual Reality and Augmented Reality: 17th EuroVR International Conference …, 2020
12020
The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study
F Saffari, S Zarei, S Kakaria, E Bigné, LE Bruni, TZ Ramsøy
Brain Sciences 13 (6), 928, 2023
2023
HCI International 2020–Late Breaking Posters: 22nd International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part I
C Stephanidis, M Antona, S Ntoa
Springer Nature, 2020
2020
Virtual Reality and Augmented Reality: 17th EuroVR International Conference, EuroVR 2020, Valencia, Spain, November 25–27, 2020, Proceedings
P Bourdot, V Interrante, R Kopper, AH Olivier, H Saito, G Zachmann
Springer Nature, 2020
2020
Perceived Usefulness of e-WOM Attributes on Buyer’s Choice
S Kakaria, A Simonetti, E Bigné
HCI International 2020–Late Breaking Posters: 22nd International Conference …, 2020
2020
Bibliometric Analysis of Immersive and Neurophysiological tools in Retailing
S Kakaria, A Simonetti, E Bigne
ACR North American Advances, 2020
2020
Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant
A Simonetti, S Kakaria, E Bigné
HCI International 2020-Posters: 22nd International Conference, HCII 2020 …, 2020
2020
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