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Fawzi DEKHIL
Fawzi DEKHIL
Professeur agrégé en marketing, Université de tunis el Manar
Verified email at fawzi-dekhil.com - Homepage
Title
Cited by
Cited by
Year
Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim
F Dekhil, H Boulebech, N Bouslama
Journal of Islamic Marketing 8 (1), 74-94, 2017
812017
Effect of religiosity on the decision to participate in a boycott: The moderating effect of brand loyalty–the case of Coca-Cola
F Dekhil, H Jridi, H Farhat
Journal of Islamic Marketing 8 (2), 309-328, 2017
622017
The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup
F Dekhil
International Journal of Sports Marketing and Sponsorship 11 (2), 55-72, 2010
332010
Endorsement by celebrities: The role of congruence
A Bejaoui, F Dekhil, T Djemel
Herald journal of marketing and business management 1 (2), 26-39, 2012
142012
The effect of involvement, emotion, and exposure on sponsor recall and recognition: An international comparative study at the FIFA 2006 World Cup
F Dekhil, M Desbordes
International Review of Management and Business Research 2 (3), 862, 2013
122013
The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention: football-the African Nations Cup 2010
F Dekhil, S Khammassi
International Journal of Sport Management and Marketing 17 (3), 200-219, 2017
12017
Antécédents et effets de l’engagement envers la communauté de marque: Cas de la communauté Coca-cola sur Facebook
G BADDEY, F DEKHIL
Proceedings of the International Marketing Trends Conference organised at …, 0
1
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