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Citations per year
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Cited by
All
Since 2019
Citations
9
9
h-index
1
1
i10-index
0
0
0
4
2
2020
2021
2022
2023
2
1
4
2
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Paula Andrea Mejía Henao
Docente TC Marketing
Verified email at usbbog.edu.co -
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Marketing Digital
Marketing verde
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Year
Evaluación de la mezcla de mercadeo digital en las plataformas de venta virtual de autoservicios en Colombia
PAM Henao, YVM Chaves
Revista GEON (Gestión, Organizaciones y Negocios) 7 (2), 1-13
, 2020
8
2020
Tácticas de marketing digital implementadas en las Mipymes del sector textil de Bogotá (Colombia) para captar clientes antes y durante la pandemia del COVID-19
JCO Molano, PAM Henao, AMC Villareal
Revista Estrategia Organizacional 11 (2), 65-83
, 2022
1
2022
Determinants of the Intention to Buy Clothes in the Online Stores of the MiPyMe of Perú, Colombia and México
EE García-Salirrosas, PAM Henao, REZ Gordillo, JCO Molano, ...
Preprints
, 2021
2021
Efectos de la responsabilidad social empresarial en el posicionamiento organizacional en Colombia
PAM HENAO
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