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MARTIN OWUSU ANSAH
MARTIN OWUSU ANSAH
Department of Marketing and Corporate Strategy, KNUST School of Business
Verified email at knust.edu.gh
Title
Cited by
Cited by
Year
The influence of social media on purchase intention: The mediating role of brand equity
M Majeed, M Owusu-Ansah, AA Ashmond
Cogent Business & Management 8 (1), 1944008, 2021
1012021
The influence of national culture on organizational culture of multinational companies
M Owusu Ansah, L Louw
Cogent Social Sciences 5 (1), 1623648, 2019
682019
The impact of service quality delivery on customer loyalty in the telecommunication industry: a case study of Expresso telecom, Ghana
K Poku, MO Ansah, DI Lamptey
Journal of Research in Marketing 3 (1), 212-221, 2014
212014
Corporate social responsibility in Ghana: A comparative analysis and business imperative
MO Ansah
International Review of Management and Marketing 3 (4), 184-189, 2013
172013
Investigation into consumer response to sales promotional activities: the case of Unilever Ghana Limited
MO Ansah, P Kofi
International Review of Management and Marketing 3 (4), 134-145, 2013
162013
Cultural dimension in marketing managers’ decision making: An application of Geert Hofstede Index for Ghana
MO Ansah
European Journal of Research and Reflection in Management Sciences 3 (2), 2015
142015
Analysis of market orientation on business performance in the multinational service industries
MO Ansah, R Chinomona
Journal of Social Sciences 13 (1), 40-52, 2017
112017
Assessing the effects of transformational leadership on innovative behavior: the role of affective commitment and psychological capital
SA Azinga, AF Obeng, FYA Ellis, MO Ansah
Evidence-based HRM: A global forum for empirical scholarship 11 (4), 725-745, 2023
72023
Analysis of organisational culture on component conceptualisation of organisational commitment in Ghana's banking industry
DO Amofa, MO Ansah
Business & Social Sciences Journal 2 (2), 1-26, 2017
72017
Cultural heterogeneity towards standardization and adaptation of marketing mix: a study on multinational companies in Ghana
MO Ansah
International Journal of Business and Social Science 7 (3), 14-26, 2016
72016
An empirical study on the determinants of banks selection in Ghana: application of principal factor analysis on senior high school teachers in the Kumasi metropolis
MO Ansah
International Journal of Academic Research in Business and Social Sciences 4 …, 2014
72014
The influence of social media on purchase intention: The mediating role of brand equity. Cogent Business & Management, 8 (1), 1944008
M Majeed, M Owusu-Ansah, AA Ashmond, CG Corona
62021
Organizational ambidexterity and financial performance in the banking industry: evidence from a developing economy
MO Ansah, N Addai-Boamah, AB Bamfo, LA Ry-Kottoh
Journal of Financial Services Marketing, 1-14, 2021
62021
A Comparison of Price Effect and Country of Origin Effect on Consumer Counterfeit Products Purchase
MO Ansah
Journal of the Social Sciences 1 (1), 20, 2017
62017
Entrepreneurial scaled behavioural indicators: Concept development and measure validation
W Owusu Ansah, M Owusu Ansah, K Poku
Cogent Social Sciences 5 (1), 1685366, 2019
52019
Non-price factors on consumer counterfeit products purchase
MO Ansah
of the 11th International Business Conference, Dar es Salam, Tanzania, 2017
42017
ENHANCING ORGANIZATIONAL PERSPICACITY IN THE GHANAIAN INSURANCE INDUSTRY: VIEWPOINT OF CUSTOMERS ON SALES AND MARKETING OFFICERS.
MO Ansah, R Chinomona
Journal of Global Business & Technology 11 (2), 2015
32015
Mediating Role of Work Intentions in the Relationship Between Workplace Spirituality and Service Quality Delivery of Hotels in Ghana
KK Ledi, EB Ameza-Xemalordzo, M Owusu Ansah
Journal of Quality Assurance in Hospitality & Tourism, 1-26, 2023
22023
Ghana’s single spine pay policy and unemployment: The application of the partial least square modelling approach
M Owusu Ansah, R Boateng Coffie, S Awuni Azinga, M Nimo
Cogent Economics & Finance 9 (1), 1911766, 2021
22021
The influence of Ghana's national culture on latent entrepreneurs: An application of Social Rule System Theory
MO Ansah, R Chinomona
Journal of Economics and Behavioral Studies 9 (1 (J)), 113-126, 2017
22017
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Articles 1–20