| Attitude towards the environment and green products: consumers' perspective TB Chen, LT Chai Management science and engineering 4 (2), 27, 2010 | 1616 | 2010 |
| The roles of knowledge, threat, and PCE on green purchase behaviour BC Tan International Journal of Business and Management 6 (12), 14-27, 2011 | 232 | 2011 |
| Causal relationships among dimensions of consumer-based brand equity and purchase intention: Fashion industry N Khan, SHR Rahmani, HY Hoe, TB Chen International Journal of Business and Management 10 (1), 172, 2015 | 152 | 2015 |
| Impulse buying behaviour of generation Y in fashion retail N Khan, LH Hui, TB Chen, HY Hoe International Journal of Business and Management 11 (1), 144, 2016 | 140 | 2016 |
| Determinants of purchase intention of halal cosmetic products among Generation Y consumers N Khan, A Sarwar, BC Tan Journal of Islamic Marketing 12 (8), 1461-1476, 2021 | 132 | 2021 |
| What drives green restaurant patronage intention? BC Tan, PF Yeap International journal of business and management 7 (2), 215, 2012 | 111 | 2012 |
| Green purchase behavior: Examining the influence of green environmental attitude, perceived consumer effectiveness and specific green purchase attitude BC Tan, TC Lau Australian Journal of Basic and Applied Sciences 5 (8), 559-567, 2011 | 105 | 2011 |
| The role of perceived consumer effectiveness on value-attitude-behaviour model in green buying behaviour context BC Tan Australian journal of basic and applied sciences 5 (12), 1766-1771, 2011 | 96 | 2011 |
| Antecedents of consumers’ purchase intention towards organic food: integration of theory of planned behavior and protection motivation theory SM Pang, BC Tan, TC Lau Sustainability 13 (9), 5218, 2021 | 89 | 2021 |
| Knowledge sharing among Malaysian universities’ students: Do personality traits, class room and technological factors matter? CW Chong, PL Teh, BC Tan Educational Studies 40 (1), 1-25, 2014 | 89 | 2014 |
| Examining sustainable consumption patterns of young consumers: is there a cause for concern? T Booi-Chen, LAU Teck-Chai Journal of International Social Research 2 (9), 2009 | 71 | 2009 |
| Connecting Digital Literacy in Higher Education to the 21st Century Workforce. N Khan, A Sarwar, TB Chen, S Khan Knowledge Management & E-Learning 14 (1), 46-61, 2022 | 69 | 2022 |
| Religiosity as an antecedent of attitude towards green products: an exploratory research on young Malaysian consumers LT Chai, TB Chen Asean Marketing Journal 1 (1), 3, 2013 | 55 | 2013 |
| Managerial coaches, are they ready? The case of Malaysian telecommunications industry CW Chong, YY Yuen, BC Tan, ZA Zarim, NA Hamid The Learning Organization 23 (2/3), 121-140, 2016 | 39 | 2016 |
| The effects of consumer consciousness, food safety concern and healthy lifestyle on attitudes toward eating “green” BC Tan, TC Lau, A Sarwar, N Khan British Food Journal 124 (4), 1187-1203, 2022 | 35 | 2022 |
| Driving digital competency model towards IR 4.0 in Malaysia N Khan, S Khan, BC Tan, CH Loon Journal of Physics: Conference Series 1793 (1), 012049, 2021 | 34 | 2021 |
| A qualitative study of green practices adoption for restaurants in Malaysia BC Tan, TC Lau, GF Yong, N Khan, TPL Nguyen Social Responsibility Journal 15 (8), 1087-1099, 2019 | 31 | 2019 |
| Investigating the determinants of green restaurant patronage intention BC Tan, N Khan, TC Lau Social Responsibility Journal 14 (3), 469-484, 2018 | 21 | 2018 |
| Explore the factors that influence elderly poverty N Khan, S Khan, OTS Leng, TB Chen, RG Vergara Journal of Southeast Asian Research 938459, 2017 | 21 | 2017 |
| Public acceptance towards emerging autonomous vehicle technology: a bibliometric research JS Ho, BC Tan, TC Lau, N Khan Sustainability 15 (2), 1566, 2023 | 13 | 2023 |
