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Banwari Mittal
Banwari Mittal
Northern Kentucky University and BanMittal.com
Verified email at nku.edu - Homepage
Title
Cited by
Cited by
Year
Measuring customer‐based brand equity
W Lassar, B Mittal, A Sharma
Journal of consumer marketing 12 (4), 11-19, 1995
31811995
Comportamento do cliente: indo além do comportamento do consumidor
JN Sheth, B Mittal, BI Newman
Atlas, 2008
15132008
Why do customers switch? The dynamics of satisfaction versus loyalty
B Mittal, WM Lassar
Journal of services marketing 12 (3), 177-194, 1998
13891998
Customer behavior: Consumer behavior and beyond
JN Sheth, B Mittal, BI Newman
Dryden Press, 1999
13141999
A causal model of consumer involvement
B Mittal, MS Lee
Journal of economic psychology 10 (3), 363-389, 1989
11641989
Here's the beef: factors, determinants, and segments in consumer criticism of advertising
RW Pollay, B Mittal
Journal of marketing 57 (3), 99-114, 1993
11181993
A comparative analysis of four scales of consumer involvement
B Mittal
Psychology & marketing 12 (7), 663-682, 1995
10031995
Measuring purchase‐decision involvement
B Mittal
Psychology & Marketing 6 (2), 147-162, 1989
8731989
The role of personalization in service encounters
B Mittal, WM Lassar
Journal of retailing 72 (1), 95-109, 1996
8601996
A theory of involvement in consumer: behavior: problems and issues
CW PARL
Research in consumer behavior 1, 201-231, 1985
6111985
Public assessment of TV advertising: Faint praise and harsh criticism
B Mittal
Journal of advertising research 34 (1), 35-54, 1994
5771994
Customer behavior: A managerial perspective
JN Sheth, B Mittal
(No Title), 2004
4832004
I, me, and mine—how products become consumers' extended selves
B Mittal
Journal of Consumer Behaviour: An International Research Review 5 (6), 550-562, 2006
4552006
An integrated framework for relating diverse consumer characteristics to supermarket coupon redemption
B Mittal
Journal of Marketing Research 31 (4), 533-544, 1994
3541994
A Theoretical Analysis of Two Recent Measures of Involvement.
B Mittal
Advances in consumer research 16 (1), 1989
3021989
The relative roles of brand beliefs and attitude toward the ad as mediators of brand attitude: A second look
B Mittal
Journal of Marketing Research 27 (2), 209-219, 1990
2901990
Separating Brand-Choice Involvement from Product Involvement via Consumer Involvement Profiles.
B Mittal, MS Lee
Advances in consumer research 15 (1), 1988
2601988
The advertising of services: meeting the challenge of intangibility
B Mittal
Journal of Service Research 2 (1), 98-116, 1999
2581999
The role of affective choice mode in the consumer purchase of expressive products
B Mittal
Journal of Economic Psychology 9 (4), 499-524, 1988
2221988
Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude‐Behavior Gap1
B Mittal
Journal of applied social psychology 18 (12), 993-1016, 1988
2211988
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