| The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective M Abou-Foul, JL Ruiz-Alba, PJ López-Tenorio Journal of Business Research 157, 113609, 2023 | 39 | 2023 |
| Investors’ response to advertising: the role of media PJ López-Tenorio, J Romero Journal of Marketing Management 36 (15-16), 1505-1526, 2020 | 5 | 2020 |
| Fashion Events and e-WOM JL Ruiz-Alba, JM Mediano, R Ayestarán, PJ López-Tenorio Event Management 26 (2), 405-417, 2022 | 4 | 2022 |
| Grassroots football club stakeholders' sponsorship: the role of happiness and shared values M Hindmarsh, A Ikramullah, JL Ruiz-Alba, PJ López-Tenorio Management Decision 62 (2), 513-531, 2024 | 3 | 2024 |
| Institutions and business customer experience: the role of interfunctional coordination and service co-design JL Ruiz-Alba, MJ Quero, PJ López-Tenorio European Research on Management and Business Economics 29 (1), 100213, 2023 | 3 | 2023 |
| Drivers of business-to-business sales success and the role of digitalization after COVID-19 disruptions R Guesalaga, JL Ruiz-Alba, PJ López-Tenorio Journal of Business & Industrial Marketing, 2023 | 1 | 2023 |
| Institutions and business customer experience: the role of interfunctional coordination and service co-design. JL Ruiz-Alba Robledo, MJ Quero-Gervilla, PJ López-Tenorio Elsevier, 2023 | | 2023 |
| El impacto del mix de medios en el valor de la empresa P López Tenorio El impacto del mix de medios en el valor de la empresa, 2015 | | 2015 |
| ¿ Cuánto debería cobrar un futbolista por ser la imagen de una marca comercial?: entrevista con Pablo J. López Tenorio, director del Máster en Marketing Science (MMS) de ESIC … A Barrientos Executive excellence: la revista de liderazgo, la gestión y la toma de …, 2014 | | 2014 |
| La medición del retorno de la inversión en marketing (ROIM) MAJ Tallón, PL Tenorio Nuevas tendencias en investigación y marketing, 125-151, 2012 | | 2012 |
| Madrid.✓ Master en Dirección de Marketing y Gestión Comercial por ESIC Business & Marketing School. PJL Tenorio | | |
