Mauricio Santos Castillo

20222023202414 34 14

Estudiante

Verified email at alumni.uv.es


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services M Santos, W Schlesinger Spanish Journal of Marketing-ESIC 25 (3), 374-391, 2021	62	2021
当爱很重要. 经验和品牌喜爱度是流媒体服务忠诚度和高价支付意愿的先决条件 M Santos, W Schlesinger		2021

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