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Quarterly Journal of Brand Management
Quarterly Journal of Brand Management
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Title
Cited by
Cited by
Year
The impact of organizational agility and corporate social responsibility on brand image
SM MOHAMMAD, S Ahmadzadeh
JOURNAL OF BRAND MANAGEMENT 5 (9), 41-78, 2017
122017
The Effects of Green Export Marketing Strategy on Creating Green Brand Image Case Study: Iran’s Saffron Industry
M Haghighinasab, T Nabizadeh
Quarterly Journal of Brand Management 4 (4), 113-146, 2018
82018
Evaluation of the relationship between marketing capabilities with organizational performance of food manufacturing companies in Tehran
F Orak, MA Babaeezakilaki
JOURNAL OF BRAND MANAGEMENT 2 (4), 147-176, 2016
82016
Influence of consumer brand relationship on brand evangelism
M Ashkani, M Esfidani
JOURNAL OF BRAND MANAGEMENT 4 (8), 157-180, 2017
72017
Customer segmentation in the banking industry by extended model of RFMC
V Baradaran, Z Farrokhi
JOURNAL OF BRAND MANAGEMENT 1 (2), 135-154, 2014
72014
The relationship between gamification and brand co-creation with the Mediation of a sustainable business model in platforms
S Khalilnejad, MR Astaneh, M Ghanbari
Quarterly Journal of Brand Management 7 (3), 87-127, 2020
62020
Investigating brand loyalty through customer engagement in online brand communities (a case study of Instagram users)
A Ghasemian Sahebi, A Moshabaki, H Khodadad Hosseini
Quarterly Journal of Brand Management 5 (1), 13-34, 2018
62018
Designing the Entrepreneurial Branding Processing Model in Small and Medium Sized Business in Food Industry
HSH KHODADAD, AM Golabi, J Yadollahi
JOURNAL OF BRAND MANAGEMENT 1 (1), 13-44, 2014
62014
Creating the Brand Image: Investigation the Role of Instagram Users Experience on Customers of Sharing Economy Platforms
E Aznab, N Seyyeamiri, E Ezami, A Ranjbaran
Quarterly Journal of Brand Management 7 (1), 83-125, 2020
52020
Improving the Mental Position of Brand by Improving the Brand Personality: A Mixed Study
S Eivazinezhad, M Blourparsa, M Akbari
Quarterly Journal of Brand Management 7 (21), 1-38, 2020
52020
Meta-analysis of the factors affecting green products purchase intention (Case study: Researches conducted in Iran)
G Bakhshandeh, A Kazemi
Quarterly Journal of Brand Management 4 (2), 173-200, 2017
52017
THE IMPACT OF CUSTOMERS’EMOTIONAL ATTACHMENT ON BRAND EQUITY WITH AN EMPHASIS ON THE MEDIATING ROLE OF BRAND RELATIONSHIP QUALITY AND BRAND CITIZENSHIP BEHAVIOR IN INDUSTRIAL …
B OSANLOU, S Khoddami
JOURNAL OF BRAND MANAGEMENT 2 (4), 97-124, 2016
52016
Designing a Social Branding Model of the Banking Industry in Social Networks
I Fahim, M Purslemi, A Hosseinzadeh, M Ghasemi Namaghi
Quarterly Journal of Brand Management 7 (3), 171-226, 2020
42020
Designing a Personal Brand Development Model for Professional Athletes of Iran (Grounded Theory Approach)
M Nazemi, SM Azimzadeh, M Talebpour, DT Donavan
Quarterly Journal of Brand Management 6 (2), 115-145, 2019
42019
Introducing a Brand Image Model Promotion for NAJA (The Police of The Islamic Republic of Iran)
M Barari١, NA Saremi٢, FZ Khouzani٣‎
42019
The effect of market orientation, service innovation and service quality on brand preference and willingness to pay higher prices: study of Rail transport companie’s passengers
M Mohammad Shafiee, H Tavakoli, RA Tabaeeian
Quarterly Journal of Brand Management 5 (1), 169-204, 2018
42018
A personal branding model for business coaches based on the grounded theory
M Azizi, S Bahadorifar, A Ekhlasi
Quarterly Journal of Brand Management 4 (3), 11-28, 2017
42017
THE EFFECTS OF 0RGANIZATIONAL CITIZENSHIP BEHAVIOR ON CUSTOMERS'BRAND IMAGE
A Harandi
JOURNAL OF BRAND MANAGEMENT 2 (4), 97-124, 2016
42016
A STUDY OF VALUE DIMENSIONS EFFECTS OF LUXURY BRANDS ONCUSTOMERS’PURCHASE BEHAVIOR IN CONSTRUCTION INDUSTRY (A CASE STUDY OF TEHRAN)
NM HAGHIGHI, R ESLAMI, KF DAVARPANAH
JOURNAL OF BRAND MANAGEMENT 4 (7), 149-180, 2016
42016
The Effect of Response to Point of Purchase Advertising on Store Brand Loyalty with the Mediating Role of the Customer's Self-Concept
N Seifollahi, H Rahimi, M Shirnezhad
Quarterly Journal of Brand Management 7 (21), 1-50, 2020
32020
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Articles 1–20