| An exploratory study on turnover intention among private sector employees BC Yin-Fah, YS Foon, L Chee-Leong, S Osman International journal of business and management 5 (8), 57, 2010 | 484 | 2010 |
| Shopping motives, store attributes and shopping enjoyment among Malaysian youth YT Wong, S Osman, A Jamaluddin, BC Yin-Fah Journal of retailing and Consumer Services 19 (2), 240-248, 2012 | 153 | 2012 |
| Extra school instruction, social equity and educational quality T Marimuthu, JS Singh, K Ahmad, LH Kuan, S Osman University of Malaysia, Kuala Lumpur, MY, 1991 | 116 | 1991 |
| Simulation of sales promotions towards buying behavior among university students S Osman, BCY Fah, YS Foon International Journal of Marketing Studies 3 (3), 78-88, 2011 | 109 | 2011 |
| Undergraduates and online purchasing behavior S Osman, BC Yin-Fah, B Hooi-Choo Asian Social Science 6 (10), 133-146, 2010 | 89 | 2010 |
| Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude M Zendehdel, LH Paim, SB Osman Cogent Business & Management 2 (1), 1078428, 2015 | 74 | 2015 |
| The significant role of customer brand identification towards brand loyalty development: An empirical study among Malaysian hypermarkets customer SR Nikhashemi, L Paim, S Osman, S Sidin Procedia-Social and Behavioral Sciences 207, 182-188, 2015 | 55 | 2015 |
| An exploratory study of the relationships between advertising appeals, spending tendency, perceived social status and materialism on perfume purchasing behavior BCY Fah, YS Foon, S Osman International Journal of Business and Social Science 2 (10), 2011 | 48 | 2011 |
| The mediating effect of mood on in-store behaviour among Muslim shoppers S Osman, F Sim Ong, M Nor Othman, K Wei Khong Journal of Islamic Marketing 5 (2), 178-197, 2014 | 43 | 2014 |
| Predicting working women purchasing behaviour of Malaysian Halal cosmetic products by using theory of planned behaviour K Kaur, S Osman, S Maziha International Academic Research Journal od Business and Management 3 (1), 1-7, 2014 | 41 | 2014 |
| A Case Study of Student Evaluation of Teaching in University. BCY Fah, S Osman International Education Studies 4 (1), 44-50, 2011 | 40 | 2011 |
| Adoption of e-voting system in Nigeria: A conceptual framework RI Salimonu, W Osman, AJK Shittu, RG Jimoh International Journal of applied information system 5 (5), 8-14, 2013 | 30 | 2013 |
| Is Halal a priority in purchasing cosmetics in Malaysia among Muslim Malaysian women K Kaur, S Osman, S Kaur, J Singh International Journal of Business, Economics and Law 15 (3), 19-25, 2018 | 29 | 2018 |
| Low self-control, peer delinquency and aggression among adolescents in Malaysia PW Pung, SN Yaacob, R Baharudin, S Osman Asian Social Science 11 (21), 193, 2015 | 29 | 2015 |
| The effects of trust on online Malaysian students buying behavior M Zendehdel, L Paim, J Bojei, S Osman Australian Journal of Basic and Applied Sciences 5 (12), 1125-1132, 2011 | 29 | 2011 |
| A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era Y Li, P Yao, S Osman, N Zainudin, MF Sabri International journal of environmental research and public health 19 (22), 15267, 2022 | 28 | 2022 |
| Consumer behavior in online-to-offline (O2O) commerce: a thematic review P Yao, S Osman, MF Sabri, N Zainudin Sustainability 14 (13), 7842, 2022 | 25 | 2022 |
| The future of e-commerce? Understanding livestreaming commerce continuance usage HX Chong, AH Hashim, S Osman, JL Lau, ECX Aw International Journal of Retail & Distribution Management 51 (1), 1-20, 2023 | 24 | 2023 |
| The influence of selfesteem in the relationship of social media usage and conspicuous consumption LK Wai, S Osman International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 22 | 2019 |
| Perceived self-efficacy and its role in fostering pro-environmental attitude and behaviours SW Yoong, J Bojei, S Osman, NH Hashim Asian Journal of Business and Accounting 11 (2), 151-186, 2018 | 21 | 2018 |
