| Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing R Hofstetter, E De Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ... Marketing Letters 33 (4), 705-711, 2022 | 102 | 2022 |
| Unveiling the Mind of the Machine M Clegg, R Hofstetter, E de Bellis, BH Schmitt Available at SSRN 4564832, 2023 | 5 | 2023 |
| Smart Products Report 2020 JL Zimmermann, M Clegg, E de Bellis, R Hofstetter | 5 | 2020 |
| Swiss influencer marketing report 2020 M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ... Universität Luzern, 2020 | 3 | 2020 |
| Human-Machine Creativity–How AI Can Influence Human Creativity in Open Innovation M Clegg, R Hofstetter, I Blohm, M Bravin Marketing Review St. Gallen 39 (6), 40-47, 2022 | 1 | 2022 |
| Bridging the Generational Divide M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ... Harvard Business Review, 2022 | 1 | 2022 |
| Wenn sich Produkte selbständig machen–Handlungsempfehlungen zur Adoption von smarten Produkten JL Zimmermann, M Clegg, E de Bellis, R Hofstetter | 1 | 2020 |
| Managing Dehumanization? A Technology and Ethics Account on the Future of Work and Consumption M Schultz, M Clegg, R Hofstetter, P Seele Academy of Management Proceedings 2022 (1), 11392, 2022 | | 2022 |
| The Algorithmization of Consumer Research: How Algorithms Impact Mindsets, Markets, and Money Management M Clegg, R Hofstetter, E de Bellis, B Schmitt, P Gai, E Leung, A Klesse, ... ACR North American Advances, 2021 | | 2021 |
| Consumer Consequences of Robotic Replacement B Schmitt, A Granulo, C Fuchs, J van Doorn, J Holthoewer, N Castelo, ... Advances in Consumer Research 48, 2020 | | 2020 |
| Inner Values Also Count: Algorithm Types Drive Consumer Adoption of Robotic Technologies M Clegg, R Hofstetter, E de Bellis, B Schmitt ACR North American Advances, 2020 | | 2020 |
| On the Ethics of Personalized Pricing: Habermasian Account of Transparency and Participation in Price Discrimination M Clegg, R Hofstetter, P Seele | | |
| Choc des générations dans le marketing d’influence M Clegg, A Lanz, R Hofstetter | | |
| Learning From Highly Unstructured Data: Insight From Videos, Images and Audio R Hofstetter, M Bravin, A Lucerne, M Clegg, M Pouly, J Hartmann, ... | | |
