| Application of 4Ps Model of McCarthy in the Marketing of the Eco-Friendly and Hygienic Brand-Bashundhara Tissue:Empirical Evidence from Bangladesh MZU Arif, BK Balo ANVESHAK-International Journal of Management 6 (2), 68-91, 2017 | 7 | 2017 |
| Use of social media in Election Marketing in Bangladesh: Its impact on Voting Behavior BK Balo, NM Shawon Business Review (ISSN: 1811-3788) 12 (No. 1 & 2), 1-12, 2019 | 4 | 2019 |
| Impact of Green Banking factors in Consumer's choice and perception about Banking Industry in Bangladesh BK Balo, MI Hossain City University Journal(ISSN: 2412-2823) 3 (1), 19-42, 2018 | 4 | 2018 |
| Enactment of a Local Laptop Brand: A Study on DOEL Laptop I Hoque, MH Fouji, BK Balo World Journal of Social Science(WJSS)ISSN: 1838-3785 (Print) and ISSN: 1839 …, 2014 | 1 | 2014 |
| Relationship of Benevolence, Integrity, Capability and Trust in online shopping in Developing Country: A Study on Bangladeshi Online Shoppers MJH Talukder, BK Balo Jahangirnagar Journal of Marketing(ISSN:2308-6238) 6 (June, 2018), 55-69, 2018 | | 2018 |
| Application of Marketing Principles in Local Government Election of Bangladesh BK Balo Marketing Review: A Student Journal on Marketing(ISSN 2222-9159) 2 (01), 61-62, 2012 | | 2012 |
Prof. Md. Zahir Uddin Arif (ORCID ID: 0...Professor, Department of Marketing, Jagannath University, Dhaka-1100, BangladeshVerified email at mkt.jnu.ac.bd
