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Co-authors
Arturo Molina-ColladoFull Professor of Marketing (University of Castilla-La Mancha)Verified email at uclm.es- Estrella DiazUniversity of Castilla-La ManchaVerified email at uclm.es
- Agueda Esteban TalayaProfesora de Marketing, Universidad de Castilla-La ManchaVerified email at uclm.es
- Mar Gómez-RicoAssociate Professor of Marketing, University of Castilla-La ManchaVerified email at uclm.es
- ROCÍO CARRANZA VALLEJOUniversidad Internacional de la Rioja/ University of Castilla-La ManchaVerified email at unir.net
- ANGEL MILLÁNProfesor Marketing, Universidad de Castilla-La ManchaVerified email at uclm.es
- Juan José Blázquez ResinoUniversidad de Castilla-La ManchaVerified email at uclm.es
- Carlos Sánchez-Camacho (ORCID: 00...Universidad Internacional de La RiojaVerified email at unir.net
- Eunju KoYonsei UniversityVerified email at yonsei.ac.kr
- Belén BandeAssociate Professor of Marketing, University of Santiago de CompostelaVerified email at usc.es
- Silvia RanfagniUniversity of FlorenceVerified email at unifi.it
- Charles R. TaylorJohn A. Murphy Professor of Marketing, Villanova UniversityVerified email at villanova.edu
- Udo WagnerProfessor für Marketing, University of Vienna und Modul UniversityVerified email at univie.ac.at
- Lamberto ZolloProfessor of Digital Marketing and Innovation, University of MilanVerified email at unimi.it
- Sandra Castro-GonzálezUniversidade de Santiago de CompostelaVerified email at usc.es
- MERCEDES GALAN-LADEROUNIVERSITY OF EXTREMADURA (UNIVERSIDAD DE EXTREMADURA)Verified email at unex.es
- María Leticia Santos-VijandeFull Professor of Marketing - University of Oviedo - Cunef UniversityVerified email at uniovi.es
- elisabeth kastenholzUniversidade de Aveiro- DEGEIVerified email at ua.pt
- Hooman EstelamiProfessor of Marketing, Fordham UniversityVerified email at fordham.edu
- Maria Cordente RodriguezAssociate Professor, University of Castilla-La Mancha (Spain)Verified email at uclm.es
