| Living in a big data world: Predicting mobile commerce activity through privacy concerns MS Eastin, NH Brinson, A Doorey, G Wilcox Computers in Human Behavior 58, 214-220, 2016 | 204 | 2016 |
| The influence of consumer–brand relationship on the personalized advertising privacy calculus in social media JL Hayes, NH Brinson, GJ Bott, CM Moeller Journal of Interactive Marketing 55 (1), 16-30, 2021 | 101 | 2021 |
| Reactance to personalization: Understanding the drivers behind the growth of ad blocking NH Brinson, MS Eastin, VJ Cicchirillo Journal of Interactive Advertising 18 (2), 136-147, 2018 | 98 | 2018 |
| Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding NH Brinson, MS Eastin Cyberpsychology: Journal of Psychosocial Research on Cyberspace 10 (1), 2016 | 33 | 2016 |
| Investigating the effects of host trust, credibility, and authenticity in podcast advertising NH Brinson, LL Lemon Journal of Marketing Communications 29 (6), 558-576, 2023 | 32 | 2023 |
| Advertising in a quantified world: a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies NH Brinson, MS Eastin, LF Bright Journal of Current Issues & Research in Advertising 40 (1), 54-72, 2019 | 27 | 2019 |
| Reactance and turbulence: Examining the cognitive and affective antecedents of ad blocking NH Brinson, BC Britt Journal of Research in Interactive Marketing 15 (4), 549-570, 2021 | 25 | 2021 |
| Privacy and the quantified self: A review of US health information policy limitations related to wearable technologies NH Brinson, DN Rutherford Journal of Consumer Affairs 54 (4), 1355-1374, 2020 | 13 | 2020 |
| Resistance to persuasion: Examining the influence of political ideology on COVID-19 vaccine uptake hesitancy NH Brinson Frontiers in Communication 6, 2022 | 12 | 2022 |
| Understanding the influence of perceived susceptibility to addressable TV advertising targeting children on parents’ purchase intentions NH Brinson, S Holiday Young Consumers 22 (2), 219-236, 2021 | 11 | 2021 |
| The influence of perceived personalization in TV advertising targeting children on parental advertising mediation: Implications for addressable TV advertising S Holiday, NH Brinson Journal of Interactive Advertising 22 (1), 75-94, 2022 | 4 | 2022 |
| Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships NH Brinson, LL Lemon, C Bender, AF Graham Journal of Consumer Marketing 40 (7), 971-982, 2023 | 2 | 2023 |
| Fit or fail? Examining the impact of quantified self health and fitness tracking technologies and data collection on college youth NH Brinson | 2 | 2017 |
| Toward Bridging the Advertising Academician–Practitioner Gap NH Brinson, MB Adams, GB Wilcox Advertising & Society Quarterly 20 (2), 2019 | 1 | 2019 |
| Mobile commerce and the consumer information paradox: A review of practice, theory, and a research agenda MS Eastin, NH Brinson Frontiers in Data Science, 171-190, 2017 | 1 | 2017 |
| Quantified Self and Personal Health Privacy Policy Limitations N Brinson, D Rutherford TPRC, 2016 | 1 | 2016 |
| Examining the effects of addressable TV advertising on children and their parents NH Brinson, S Holiday, H Park, Y Lyu International Journal of Advertising 43 (4), 692-715, 2024 | | 2024 |
| ANTECEDENTS OF PURCHASE INTENTION IN RESPONSE TO ADVERTISING DELIVERED BY VOICE ASSISTANTS: THE DYNAMIC ROLE OF SOCIAL PRESENCE, PRIVACY CONCERNS, AND PERCEIVED CONTROL NH Brinson, S Holiday, J George CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 108, 2023 | | 2023 |
| # STOPASIANHATE: THE PORTRAYAL OF ASIAN AMERICANS IN ADVERTISING NH Brinson, K Hubbard, D Berry American Academy of Advertising. Conference. Proceedings (Online), 11-12, 2022 | | 2022 |
| CONNECTING OR CONCERNING: MECHANISMS OF THE PERCEIVED AND ACTUAL INFLUENCE OF ADDRESSABLE TV ADVERTISING ON CHILDREN AND THEIR PARENTS NH Brinson, S Holiday, H Park, Y Lyu American Academy of Advertising. Conference. Proceedings (Online), 17-18, 2022 | | 2022 |
Matthew S. EastinAssociate Professor, The University of Texas at AustinVerified email at utexas.edu
