| Student expectations and branding strategies among private institutions of higher education in Malaysia VEK Wee, P Thinavan Malaysian Journal of Chinese Studies 2 (1), 69-81, 2013 | 27 | 2013 |
| Young adult Malaysian consumers' attitude and purchase intentions of CSR supported grocery brands T Periyayya, GV Nair, R Shariff, Z Roland, D Thanaseelan Journal of the Southeast Asia Research Centre for Communications and …, 2016 | 13 | 2016 |
| How does logo design affect consumers’ brand attitudes VWE Kim, T Periyayya, KTA Li International Journal of Innovative Research in Management 2 (1), 43-57, 2013 | 13 | 2013 |
| Empowering social marketing media toward generation Y buying behavior VWE Kim, T Periyayya, VWM Eik Global Journal of Management and Business Research Marketing 13 (5), 20-27, 2013 | 9 | 2013 |
| Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies T Rajasakran, S Sinnappan, T Periyayya, S Balakrishnan Journal of Islamic Marketing 8 (1), 95-106, 2017 | 5 | 2017 |
| Enhancing the effectiveness of tobacco package warning labels: An elaboration likelihood perspective T Nkunya, TAL Periyayya, SAL Sinappan SEARCH-JOURNAL OF THE SOUTHEAST ASIA RESEARCH CENTRE FOR COMMUNICATIONS AND …, 2017 | 4 | 2017 |
| WeChat Uses and Gratifications Among Young Malaysian Adults In Klang Valley, Malaysia OE Opeyemi, R Shariff, AM Abas, T Periyayya IOSR Journal Of Humanities And Social Science (IOSR-JHSS) 23 (6), 0837 …, 2018 | 2 | 2018 |
| Branding Through Facebook for Institutions of Higher Learning VWE Kim, T Periyayya, TA Li | 1 | 2012 |
| Moral panics and foreign nationals: Perceived attitude and intentions T Periyayya, K Krishnan SEARCH: The Journal of the South East Asia Research Centre for …, 2012 | 1 | 2012 |
| SOCIAL and MANAGEMENT RESEARCH AA Hamid, RA Aziz, AL Hosni, RM Dom, MF Ibrahim, CLC Sulaiman, ... | | 2014 |
| Testing the effectiveness of health risk messages: threat and efficacy processing T Periyayya, VEK Wee Social and Management Research Journal (SMRJ) 11 (1), 101-118, 2014 | | 2014 |
