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Marissa A. Sharif
Marissa A. Sharif
Assistant Professor of Marketing at the Wharton School
Verified email at wharton.upenn.edu - Homepage
Title
Cited by
Cited by
Year
Having too little or too much time is linked to lower subjective well-being.
MA Sharif, C Mogilner, HE Hershfield
Journal of Personality and Social Psychology 121 (4), 933, 2021
592021
Incentives increase relative positivity of review content and enjoyment of review writing
K Woolley, MA Sharif
Journal of Marketing Research 58 (3), 539-558, 2021
382021
Down a rabbit hole: how prior media consumption shapes subsequent media consumption
K Woolley, MA Sharif
Journal of Marketing Research 59 (3), 453-471, 2022
362022
The benefits of emergency reserves: Greater preference and persistence for goals that have slack with a cost
MA Sharif, SB Shu
Journal of Marketing Research 54 (3), 495-509, 2017
362017
The effect of categorization on goal progress perceptions and motivation
MA Sharif, K Woolley
Journal of Consumer Research 47 (4), 608-630, 2020
222020
Nudging Persistence After Failure Through Emergency Reserves
MA Sharif, SB Shu
Organizational Behavior and Human Decision Processes 2021 (163), 17-29, 2021
212021
The effect of relative encoding on memory-based judgments
MA Sharif, DM Oppenheimer
Psychological Science 27 (8), 1136-1145, 2016
212016
The effects of being time poor and time rich on life satisfaction
M Sharif, C Mogilner, H Hershfield
Available at SSRN 3285436, 2018
152018
The effect of categories on relative encoding biases in memory-based judgments
MA Sharif, DM Oppenheimer
Organizational Behavior and Human Decision Processes 162, 1-8, 2021
122021
A field experiment on subgoal framing to boost volunteering: The trade-off between goal granularity and flexibility.
A Rai, MA Sharif, EH Chang, KL Milkman, AL Duckworth
Journal of Applied Psychology 108 (4), 621, 2023
102023
Occasion Matching of Indulgences
SB Shu, M Sharif
Journal of Marketing Behavior 3 (3), 211-239, 2018
102018
Effect of nudges on downloads of COVID-19 exposure notification apps: A randomized clinical trial
MA Sharif, E Dixon, EF Bair, C Garzon, L Gibson, K Linn, K Volpp
JAMA Network Open 4 (12), e2140839-e2140839, 2021
72021
It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions
H Rafieian, MA Sharif
Journal of Marketing Research 60 (3), 527-542, 2023
62023
The psychology of your scrolling addiction
K Woolley, MA Sharif
Harvard Business Review, 2022
52022
The effects of being time poor and time rich on happiness
M Sharif, C Mogilner, H Hershfield
ACR North American Advances, 2018
42018
Work-to-unlock rewards: Leveraging goals in reward systems to increase consumer persistence
MA Sharif, K Woolley
Journal of Consumer Research 49 (4), 634-656, 2022
32022
Binge Interrupted: Psychological Momentum Facilitates Binge Watching By Distorting Time Perceptions
K Woolley, M Sharif
NA–Advances in Consumer Research 47, 342-346, 2019
32019
The motivating power of streaks: Incentivizing streaks increases engagement in effortful tasks
K Mehr, J Silverman, M Sharif, A Barasch, K Milkman
ACR North American Advances, 2020
22020
How and when does a used (vs. unused) account affect consumption behavior?
S Yin, MA Sharif
Journal of Experimental Psychology: General, 2024
12024
Impact of privacy messaging on COVID-19 Exposure Notification app downloads: Evidence from a randomized experiment
LA Gibson, EL Dixon, MA Sharif, AC Rodriguez, JN Cappella
AJPM focus 2 (1), 100059, 2023
12023
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