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Sumudu Munasinghe
Sumudu Munasinghe
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Year
How successful the online assessment techniques in distance learning have been, in contributing to academic achievements of management undergraduates?
H Thathsarani, DK Ariyananda, C Jayakody, K Manoharan, ...
Education and Information Technologies 28 (11), 14091-14115, 2023
72023
The influence of Facebook marketing on consumer buying intention of clothing: Evidence from young adults
K Bernard, S Munasinghe, I Premarathne, S Wijayarathne
Archives of Business Review–Vol 8 (9), 2020
72020
The impact of celebrity’s field of expertise on consumer perception
A Munasinghe, DTK Bernard, H Samarasinghe, SRN Gamhewa, ...
Int. Rev. Manage. Market 9, 31, 2019
52019
The impact of brand personality on brand preference: A study on personal care products
SN Munasinghe
International Review of Management and Marketing 8 (2), 9-11, 2018
52018
From short to long term: Dynamic analysis of FDI and net export in global regions
S Lakshani, C Sandaruwan, C Fernando, G Vidyapathirana, ...
Plos one 18 (9), e0291301, 2023
22023
Brand personification: a study on humanizing personal care products in Sri Lanka
A Munasinghe
International Business Research 12 (2), 21-29, 2019
22019
Assessing the Viability of Modern Trade Retailer Practices to Satisfy Customers Amidst the COVID-19 Pandemic
HGT Senevirathne, G Hansani Eranga, N Nawarathne, A Munasinghe, ...
International Journal of Marketing and Human Resource Management (IJMHRM), 2021
12021
Achieving Continuous Growth through Entrepreneurial Leadership: A Comprehensive Study on ABC Institute
A Munasinghe, DN Ranasinghe
12021
Relationship Between Service Quality and Customer Satisfaction in Banking Services
CL Kuruppu, L Dissanayake, A Munasinghe, WDN Madhavika
8th Annual International Conference on Business and Economics, Singapore, 26-27, 2018
12018
Exploring Factors Affecting Omnichannel Practices by Sri Lankan Fashion Retailers in the post covid-19 context
MPH Ravindika, GOV De Silva, WVR Fernando, B Liyanage, ...
Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023
2023
Social Media Strategies for Marketing in Micro-Level Women Entrepreneurship in Sri Lanka
N Jayasuriya, S Munasinghe, P Shamila, N Kalansuriya, K Wisenthige, ...
Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 2023
2023
Packing and Transporting Procedures Used by Sri Lankan Farmers to Reduce Post-Harvest Losses
SMTA Rathnayake, S Munasinghe, YA Dilhara, R Rathnayake, ...
Proceedings of the 7th CIPM International Research Symposium–Sri Lanka, 606, 2023
2023
The Revolving Dynamics of Exchange Rate on FDI in South Asian Countries; A Study Based on Wavelet Coherence Technique
G Vidyapathirana, C Fernando, C Sandaruwan, S Lakshani, ...
Faculty of Humanities and Social Sciences, University of Ruhuna, Matara, Sri …, 2022
2022
THE INFLUENCE OF YOUNG CONSUMERS’PESTER POWER ON PARENTAL PURCHASING DECISIONS, WITH A FOCUS ON THE SRI LANKAN FMCG MARKET.
W Wasala, N Ravindran, W Bandara, T Pratheepan, NA Jayasuriya, ...
Belihuloya, Faculty of Management Studies, Sabaragamuwa university of Sri Lanka, 2021
2021
The significance of considering the profession in celebrity endorsements
A Munasinghe, SRN Gamhewa, S Sugathadasa, TC Muthukumar
University of Jaffna, 2021
2021
Exploring the srilankan modern trade retailer practices to satisfy customers during covid-19
N Nawarathne, A Munasinghe, S Jayasinghe
University of Jaffna, 2021
2021
Factors Influencing the Consumer Psychology of Cigarette Smokers and Impact of Awareness on Cigarette Consumption-A Literature Review
DTK Bernard
International Journal of Human Resource Studies 10 (3), 2020
2020
The Impact of Work Life Conflicts on Employees’ Job Satisfaction in Hotel Industry
S Munasinghe, AE Goonetilleke, KG Priyashantha
Faculty of Management and Finance, University of Ruhuna, Matara, 2018
2018
Re: Outcome of retrograde ureteric stenting as a urinary drainage procedure in ureteric obstruction related to malignant lesions Reply
S Wijayarathna, S Suvendran, M Ishak, A Weligamage, A Epa, ...
CEYLON MEDICAL JOURNAL 60 (2), 76-76, 2015
2015
The Impact of Viewers’ Behavior and YouTubers’ Credibility in Advertainment on Building Consumer Trust
SP Wickramasinghe, SD Welgama, R Rajapakse, N Jayasuriya, ...
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