| Theory testing using case studies in business-to-business research WJ Johnston, MP Leach, AH Liu Industrial marketing management 28 (3), 201-213, 1999 | 717 | 1999 |
| Developing loyal customers with a value-adding sales force: Examining customer satisfaction and the perceived credibility of consultative salespeople AH Liu, MP Leach Journal of Personal Selling & Sales Management 21 (2), 147-156, 2001 | 447 | 2001 |
| Examining customer value perceptions of organizational buyers when sourcing from multiple vendors AH Liu, MP Leach, KL Bernhardt Journal of business research 58 (5), 559-568, 2005 | 291 | 2005 |
| Customer value and switching costs in business services: developing exit barriers through strategic value management AH Liu Journal of Business & Industrial Marketing 21 (1), 30-37, 2006 | 249 | 2006 |
| Investigating interrelationships among sales training evaluation methods MP Leach, AH Liu Journal of Personal Selling & Sales Management 23 (4), 327-339, 2003 | 138 | 2003 |
| The role of self-regulation training in developing the motivation management capabilities of salespeople MP Leach, AH Liu, WJ Johnston Journal of Personal Selling & Sales Management 25 (3), 269-281, 2005 | 102 | 2005 |
| The use of culturally relevant stimuli in international advertising MP Leach, AH Liu Psychology & Marketing 15 (6), 523-546, 1998 | 79 | 1998 |
| A sales process framework to regain B2B customers A Liu, M Leach, R Chugh Journal of Business & Industrial Marketing 30 (8), 906-914, 2015 | 53 | 2015 |
| Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity T Lyngdoh, AH Liu, G Sridhar Journal of Business Research 92, 142-153, 2018 | 49 | 2018 |
| Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology WJ Johnston, MP Leach, AH Liu Getting better at sensemaking, 215-241, 2001 | 35 | 2001 |
| Role conflict and ambiguity confronting transnational business networkers: Contrasting social stigma and relational risks for Chinese and Western boundary spanners AH Liu, AN Gould, M Rollins, H Gao Industrial Marketing Management 43 (6), 911-919, 2014 | 32 | 2014 |
| Opportunities and opportunism with high-status B2B partners in emerging economies AN Gould, AH Liu, Y Yu Journal of Business & Industrial Marketing 31 (5), 684-694, 2016 | 29 | 2016 |
| Examining the role of customer value, customer satisfaction, and perceived switching costs: a model of repurchase intention for business-to-business services AH Liu Georgia State University, 1998 | 28 | 1998 |
| The impact of attitudes, word-of-mouth, and value congruence on conference participation: A comparison of attending and non-attending organizational members MP Leach, AH Liu, RD Winsor Journal of Hospitality & Leisure Marketing 16 (3), 246-269, 2008 | 27 | 2008 |
| It ain't over'til it's over: Evaluating reacquisition opportunities in business-to-business markets MP Leach, AH Liu Industrial Marketing Management 43 (4), 573-581, 2014 | 26 | 2014 |
| Examining Rela tional Risk Typologies for Guanxi Boundary Spanners: Applying Social Penetra tion Theory to Guanxi Brokering AH Liu, H Gao Journal of Marketing Theory and Practice 22 (3), 271-284, 2014 | 24 | 2014 |
| Working smart to win back lost customers the role of coping choices and justice mechanisms AH Liu, R Chugh, A Noel Gould European Journal of Marketing 50 (3/4), 397-420, 2016 | 22 | 2016 |
| Considering technological impacts when selecting food suppliers: Comparing retailers' buying behavior in the United States and Europe AH Liu, M Bui, M Leach Journal of Business-to-Business Marketing 20 (2), 81-98, 2013 | 18 | 2013 |
| Managing mergers: Why people first can improve brand and IT consolidations S Jap, AN Gould, AH Liu Business Horizons 60 (1), 123-134, 2017 | 16 | 2017 |
| How to attain desired outcomes through channel conflict negotiation A Liu, D Sharma Journal of Marketing Channels 18 (2), 103-121, 2011 | 14 | 2011 |
