| Influence of consumers’ perceived risk on consumers’ online purchase intention S Kamalul Ariffin, T Mohan, YN Goh Journal of research in Interactive Marketing 12 (3), 309-327, 2018 | 695 | 2018 |
| A moral extension of the theory of planned behavior to predict consumers’ purchase intention for energy-efficient household appliances in Malaysia CS Tan, HY Ooi, YN Goh Energy Policy 107, 459-471, 2017 | 399 | 2017 |
| Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB) GA Abbasi, J Kumaravelu, YN Goh, KSD Singh Spanish Journal of Marketing, 2021 | 229 | 2021 |
| Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia MS Ting, YN Goh, SM Isa Asia Pacific Management Review 21 (4), 219-230, 2016 | 133 | 2016 |
| The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis GA Abbasi, LY Tiew, YN Goh, J Tang, T Ramasamy PLOS One, 2021 | 124 | 2021 |
| The impact of type of content use on smartphone addiction and academic performance: Physical activity as moderator GA Abbasi, M Jagaveeran, YN Goh, B Tariq Technology in Society 64, 101521, 2021 | 118 | 2021 |
| Environmental management practices of hotels in Malaysia: Stakeholder perspective YH Tang, A Amran, YN Goh International Journal of Tourism Research 16 (6), 586-595, 2014 | 81 | 2014 |
| The role of psychological factors in influencing consumer purchase intention towards green residential building WL Tan, YN Goh International Journal of Housing Markets and Analysis 11 (5), 788-807, 2018 | 79 | 2018 |
| The effect of ISO 14001 environmental management system implementation on SMEs performance: An empirical study in Malaysia GY Nee, NA Wahid Journal of Sustainable Development 3 (2), 215, 2010 | 74 | 2010 |
| A review on green purchase behaviour trend of Malaysian consumers YN Goh, NA Wahid Asian Social Science 11 (2), 103, 2015 | 73 | 2015 |
| Consumer Purchase Intention Toward Online Grocery Shopping: View from Malaysia. SL Chin, YN Goh Global Business & Management Research 9, 2017 | 69 | 2017 |
| Factors influencing green purchasing adoption for small and medium enterprises (SMEs) in Malaysia P Ramakrishnan, H Haron, YN Goh International Journal of Business and Society 16 (1), 2015 | 68 | 2015 |
| Perceived drivers of green practices adoption: A conceptual framework CH Lee, NA Wahid, YN Goh Journal of Applied Business Research (JABR) 29 (2), 351-360, 2013 | 49 | 2013 |
| A study of factors influencing consumer's purchase intention toward green vehicles: evidence from malaysia NL Yong, SK Ariffin, GY Nee, NA Wahid Global Business and Management Research 9 (4s), 281-297, 2017 | 44 | 2017 |
| Investigating revisit intentions for the boutique hotels of Penang-A UNESCO world heritage site YN Goh Asian Social Science 11 (4), 126, 2015 | 44 | 2015 |
| Halal vaccination purchase intention SNZ Bukhari, SM Isa, YN Goh Journal of Islamic Marketing, 2020 | 36* | 2020 |
| Tourists' intention to visit heritage hotels at George Town World Heritage Site GT See, YN Goh Journal of Heritage Tourism 14 (1), 33-48, 2019 | 30 | 2019 |
| How green marketing mix strategies affects the firm's performance: a Malaysian perspective WH Goh, YN Goh, SK Ariffin, Y Salamzadeh International journal of sustainable strategic management 7 (1-2), 113-130, 2019 | 29 | 2019 |
| Stimulating online buying behaviour among millennials in Pakistan: A conceptual model and research propositions GA Abbasi, YN Goh, SK Ariffin Journal of Entrepreneurship, Business and Economics 7 (2), 189-219, 2019 | 22 | 2019 |
| Investigating the purchase intention toward healthy drinks among Urban consumers in Malaysia CC Lim, YN Goh Journal of Foodservice Business Research 22 (3), 286-302, 2019 | 22 | 2019 |
