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Co-authors
Jack A. GONCALOProfessor of Business Administration, University of Illinois, Urbana-Champaign, College of BusinessVerified email at illinois.edu- Maria A. RodasAssistant Professor of Business Administration, University of Illinois at Urbana-ChampaignVerified email at illinois.edu
- Brian J. LucasCornell UniversityVerified email at cornell.edu
- Aric RindfleischUniversity of IllinoisVerified email at illinois.edu
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Sahoon Kim
Assistant Professor of Marketing, University of Hawaii at Manoa
Verified email at hawaii.edu
