| “I am not satisfied with my body, so I like augmented reality (AR)”: Consumer responses to AR-based product presentations MYC Yim, SY Park Journal of Business Research 100, 581-589, 2019 | 205 | 2019 |
| Online health information search and evaluation: observations and semi‐structured interviews with college students and maternal health experts H Kim, SY Park, I Bozeman Health Information & Libraries Journal 28 (3), 188-199, 2011 | 122 | 2011 |
| The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: A construal-level theory perspective SY Park, CR Morton Journal of Advertising 44 (4), 338-348, 2015 | 107 | 2015 |
| The effects of message framing and risk perceptions for HPV vaccine campaigns: focus on the role of regulatory fit SY Park Health marketing quarterly 29 (4), 283-302, 2012 | 50 | 2012 |
| The effect of CSR expectancy violation: Value from expectancy violation theory and confirmation bias SY Park, M Cho, S Kim Journal of Marketing Communications 27 (4), 365-388, 2021 | 48 | 2021 |
| Celebrity endorsement for nonprofit organizations: The role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence S Park, M Cho Journal of Promotion Management 21 (2), 224-245, 2015 | 48 | 2015 |
| Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity B Kim, K Johnson, SY Park Cogent Business & Management 4 (1), 1354525, 2017 | 45 | 2017 |
| When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations M Cho, SY Park, S Kim Public Relations Review 47 (1), 101928, 2021 | 41 | 2021 |
| Do celebrity endorsements benefit familiar luxury brands? A perspective from social adaptation theory SY Park, MYC Yim Journal of Current Issues & Research in Advertising 41 (1), 20-35, 2020 | 19 | 2020 |
| Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games MYC Yim, Y Abdourazakou, PL Sauer, SY Park International Journal of Advertising 37 (6), 958-983, 2018 | 19 | 2018 |
| Celebrity endorsement for nonprofit organizations: The role of experience-based fit between celebrity and cause SY Park International Business Research 10 (1), 8-21, 2017 | 15 | 2017 |
| First-person, third-person, or bystander? Exploring the persuasive influence of perspective in mental health narratives JM Quintero Johnson, A Sangalang, SY Park Journal of Health Communication 26 (4), 225-238, 2021 | 14 | 2021 |
| Moderating effects of social norms and alcohol consumption on message framing in responsible drinking campaigns: Value from deviance regulation theory SY Park, H Son, J Lee, E Go Health communication, 2019 | 13 | 2019 |
| Health information seeking on the Internet: The role of involvement in searching for and assessing online health information SY Park, E Go Health Marketing Quarterly 33 (4), 327-341, 2016 | 13 | 2016 |
| Designing public information campaigns as an effective policy tool: Construal-level fit effects and evidence from an experimental study SY Park, E Kim, MJ Moon Journal of Comparative Policy Analysis: Research and Practice 22 (6), 579-592, 2020 | 11 | 2020 |
| The use of crowdfunding and social media platforms in strategic start-up communication: a big-data analysis SY Park, BT Loo International Journal of Strategic Communication 16 (2), 313-331, 2022 | 10 | 2022 |
| The moderating role of descriptive norms on construal-level fit: An examination in the context of “less plastic” campaigns SY Park Environmental Communication 15 (2), 235-249, 2021 | 9 | 2021 |
| Promoting public health or underlying business interests? The effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits Y Kim, SY Park Journal of Promotion Management 24 (6), 774-797, 2018 | 6 | 2018 |
| The “just-right feeling” and recycling behaviors: The role of regulatory focus, self-construal, and involvement SY Park, D Song Journal of Nonprofit & Public Sector Marketing 33 (3), 239-264, 2021 | 5 | 2021 |
| HPV vaccine advertising campaign: The role of message framing and perceived risk SY Park American Academy of Advertising. Conference. Proceedings (Online), 22, 2010 | 5 | 2010 |
