| Using virtual reality to promote the university brand: When do telepresence and system immersion matter? J Shen, Y Wang, C Chen, MR Nelson, MZ Yao Journal of Marketing Communications 26 (4), 362-393, 2020 | 43 | 2020 |
| The effects of viewing an uplifting 360-degree video on emotional well-being among elderly adults and college students under immersive virtual reality and smartphone conditions Q Liu, Y Wang, MZ Yao, Q Tang, Y Yang Cyberpsychology, Behavior, and Social Networking 23 (3), 157-164, 2020 | 42 | 2020 |
| Do you feel the same as I do? Differences in virtual reality technology experience and acceptance between elderly adults and college students Q Liu, Y Wang, Q Tang, Z Liu Frontiers in Psychology 11, 573673, 2020 | 40 | 2020 |
| Did you notice the ads? Examining the influence of telepresence and user control on the effectiveness of embedded billboard ads in a VR racing game Y Wang, MZ Yao Journal of Interactive Advertising 20 (3), 258-272, 2020 | 26 | 2020 |
| Experiencing an art education program through immersive virtual reality or iPad: Examining the mediating effects of sense of presence and extraneous cognitive load on enjoyment … Q Tang, Y Wang, H Liu, Q Liu, S Jiang Frontiers in Psychology 13, 957037, 2022 | 9 | 2022 |
| Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness Y Wang, C Chen, MR Nelson, S Sar New Media & Society, 14614448221108108, 2022 | 8 | 2022 |
| The effects of pretraining intervention in immersive embodied virtual reality cardiopulmonary resuscitation training Q Liu, Q Tang, Y Wang Behaviour & Information Technology 40 (12), 1265-1277, 2021 | 6 | 2021 |
| Does Device Matter in VR Advertising? Perception and memory of virtual reality branded content Y Wang, J Shen, R Yang, C Chen, MZ Yao, MR Nelson American Academy of Advertising. Conference. Proceedings (Online), 50-50, 2018 | 2 | 2018 |
| Evaluating Trust in Recommender Systems: A User Study on the Impacts of Explanations, Agency Attribution, and Product Types W Liu, Y Wang International Journal of Human–Computer Interaction, 1-13, 2024 | 1 | 2024 |
| Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure Y Wang, W Liu, M Yao New Media & Society, 14614448231223517, 2024 | | 2024 |
| Using augmented reality (AR) to increase risk perception of e-cigarettes among young adults: From the perspective of construal level theory YM Wang University of Illinois at Urbana-Champaign, 2023 | | 2023 |
| Teaching Consumer Resistance in Jamaica: Subvertising in Action M Renee Nelson, K Tian, G Ferguson, R Powell, C Wray ACR North American Advances, 2018 | | 2018 |
| How different types of anticipated regret advertising messages interact with mood to influence purchase intention YM Wang International Communication Association Conference, 2017 | | 2017 |
| “Really Being There?”: Telepresence in Virtual Reality Branded Content J Shen, M Stenger, J Lechowicz, C Chen, R Yang, S Aparna, Y Wang, ... | | |
