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Christian Hughes
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Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns
C Hughes, V Swaminathan, G Brooks
Journal of marketing 83 (5), 78-96, 2019
6842019
Standing out from the crowd: When and why color complexity in social media images increases user engagement
VK Kanuri, C Hughes, BT Hodges
International Journal of Research in Marketing, 2023
22023
Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog Campaigns
V Swaminathan, C Hughes, G Brooks
Marketing Science Institute Working Paper Series, 2016
22016
When Do We Listen to Social Influencers? Two Essays Examining the Role of Social Influence
C Hughes
University of Pittsburgh, 2019
12019
How Can Firms Make Influencer Marketing Work for Them?
C Hughes
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