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Mahnaz Mansoor, Ph.D
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Year
Citizens' trust in government as a function of good governance and government agency's provision of quality information on social media during COVID-19
M Mansoor
Government information quarterly 38 (4), 101597, 2021
2712021
Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism
M Mansoor, J Paul
Business Strategy and the Environment 31 (1), 94-109, 2022
712022
Mass prestige, brand happiness and brand evangelism among consumers
M Mansoor, J Paul
Journal of Business Research 144, 484-496, 2022
592022
Brand hate and retaliation in Muslim consumers: does offensive advertising matter?
U Noor, M Mansoor, S Rabbani
Journal of Islamic Marketing, 2021
572021
Predictors of pro-environmental behavior: Moderating role of knowledge sharing and mediatory role of perceived environmental responsibility
M Mansoor, TI Wijaksana
Journal of Environmental Planning and Management 66 (5), 1089-1107, 2023
442023
Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
U Noor, M Mansoor, A Shamim
Asia-Pacific Journal of Business Administration, 2022
422022
An interaction effect of perceived government response on COVID-19 and government agency’s use of ICT in building trust among citizens of Pakistan
M Mansoor
Transforming Government: People, Process and Policy 15 (4), 693-707, 2021
372021
Impact of energy efficiency-based ICT adoptions on prosumers and consumers
M Mansoor, J Paul
Journal of Cleaner Production 331, 130008, 2022
352022
Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement
M Mansoor, A Saeed, B Rustandi Kartawinata, MK Naqi Khan
Journal of global fashion marketing 13 (4), 328-343, 2022
332022
Structure and Measurement of Customer Experience Management
M Mansoor, TM Awan, B Alobidyeen
International Journal of Business and Administrative Studies 6 (4), 171-182, 2020
272020
Positive emotions as underlying mechanism between customer gratitude and behavioral intentions
M Mansoor, TM Awan, F Syed
Journal of Administrative and Business Studies, JABS 6 (1), 09-20, 2020
252020
Sustainable buying behaviour: An interplay of consumers’ engagement in sustainable consumption and social norms
M Mansoor, TM Awan, OS Paracha
International Social Science Journal, 2022
232022
Determinants of green purchase intentions: Positive word of mouth as moderator
M Mansoor, U Noor
Journal of Business & Economics 11 (2), 143-160, 2019
232019
Signaling effect of brand credibility between fairness (price, product) and attitude of women buyers.
M Mansoor, T Fatima, S Ahmad
Abasyn University Journal of Social Sciences 13 (1), 2020
182020
Predicting pro-environmental behaviors of green electronic appliances’ users
M MANSOOR, TM AWAN, OS PARACHA
International Journal of Business and Economic Affairs 6 (4), 175-186, 2021
162021
Customers create customers
U Noor, M Mansoor, A Shamim
Assessing the role of perceived personalization, online advertising …, 2022
72022
When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
M Mansoor, J Paul, A Saeed, JH Cheah
Journal of Business Research 176, 114591, 2024
12024
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Articles 1–17