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Prachi Gala
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Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies
S Kashmiri, P Gala, CD Nicol
Journal of Business Research 105, 227-242, 2019
582019
Disruptive technology and AI in the banking industry of an emerging market
AP Omoge, P Gala, A Horky
International Journal of Bank Marketing 40 (6), 1217-1247, 2022
332022
Artificial intelligence, financial anxiety and cashier-less checkouts: a Saudi Arabian perspective
S Ghazwani, P van Esch, YG Cui, P Gala
International Journal of Bank Marketing 40 (6), 1200-1216, 2022
222022
The divergent effects of organizational identification on salesperson and customer outcomes in a friend-selling context
LL Beeler, NN Chaker, P Gala, AR Zablah
Journal of Personal Selling & Sales Management 40 (2), 95-113, 2020
212020
Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model
A Mishra, L Baker-Eveleth, P Gala, J Stachofsky
Health Marketing Quarterly 40 (1), 19-38, 2023
192023
Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation
JR Blair, P Gala, M Lunde
Journal of Consumer Marketing 39 (2), 145-165, 2022
132022
Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality
S Sleep, P Gala, DE Harrison
Journal of Business Research 156, 113471, 2023
102023
Effects of Menu Calorie Information and Product Image on Millennials’ Purchase Intention
P Gala, R Cindy, D Alan, Monica, Favia
Marketing Management Journal 28 (2), 2018
102018
Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness
P Gala, S Kashmiri
European Journal of Marketing 56 (7), 2052-2102, 2022
62022
Breaking down classroom walls: Teaching moments for online learning excellence
C Drehmer, P Gala
Marketing Education Review 31 (2), 55-57, 2021
52021
NARCISSISM VERSUS MACHIAVELLIANISM AND THE ROLE OF SELF CONTROL TOWARDS SOCIAL DESIRABILITY.
PB GALA, RS CHAUHAN, RA KING
Marketing Management Journal 30 (1), 2020
42020
Investigating consumer ethical beliefs: role of moral philosophies and personality traits
P Gala, R Chauhan, R King, S Vitell
Journal of Consumer Marketing 40 (6), 685-701, 2023
32023
Going the extra mile: teaching innovations during Covid times
P Gala, P Woodroof, C Drehmer
Marketing Education Review 32 (2), 181-184, 2022
32022
Review of neuroscience in marketing: areas, emotions and tools
P Gala, D Gligor
International journal of business innovation and research 27 (1), 76-100, 2022
32022
Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system
A Mishra, PB Gala, D Adebanjo
International Journal of Technology Marketing 14 (3), 227-248, 2020
32020
Shining in the classroom with teaching moments
KK Coker, DJ Whalen
Marketing Education Review 29 (2), 147-152, 2019
32019
How family firm advisors understand their clients: a mixed-methods analysis of social capital signaling in web-based marketing
R Randolph, E Kushins, P Gala
Journal of Family Business Management, 2023
22023
Big impact teaching moments in the Big easy
CE Drehmer, KK Coker, P Gala
Marketing Education Review 30 (2), 89-91, 2020
22020
Incorporating Experiential Learning in the Classroom: Activities and Speakers
P Gala, J Blair, S Hunt, D Bennett, S Sarofim
Back to the Future: Revisiting the Foundations of Marketing 115, 2018
22018
The Journey of a PhD: The Transition from Grad Student to Tenure Track Faculty and the Three Legged Stool
D Ezell, P Gala, F Tillmani
2016 SMA Proceedings, 474, 2016
22016
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