| Analyzing user sentiment in social media: Implications for online marketing strategy A Micu, AE Micu, M Geru, RC Lixandroiu Psychology & Marketing 34 (12), 1094-1100, 2017 | 142 | 2017 |
| The impact of artificial intelligence use on the e-commerce in Romania A Micu, AE Micu, M Geru, A Căpățînă, MC Muntean Amfiteatru Economic 23 (56), 137-154, 2021 | 35 | 2021 |
| Using artificial intelligence on social media’s user generated content for disruptive marketing strategies in eCommerce M Geru, AE Micu, A Capatina, A Micu Economics and Applied Informatics 24 (3), 5-11, 2018 | 28 | 2018 |
| Growth hacking practices in a start-up: A case study on thecon. ro M Geru, E Rusu, A Capatina International Conference on Risk in Contemporary Economy, 212-216, 2014 | 24 | 2014 |
| A NEW CHALLENGE IN DIGITAL ECONOMY: NEUROMARKETING APPLIED TO SOCIAL MEDIA. A Micu, A Capatina, AE Micu, M Geru, KA Aivaz, MC Muntean Economic Computation & Economic Cybernetics Studies & Research 55 (4), 2021 | 21 | 2021 |
| Leveraging e-Commerce performance through machine learning algorithms A Micu, M Geru, A Capatina, C Avram, R Rusu, AA Panait Ann. Dunarea Jos Univ. Galati 2, 162-171, 2019 | 14 | 2019 |
| The challenge for energy saving in smart homes: exploring the interest for IoT devices acquisition in Romania A Micu, AE Micu, M Geru, A Capatina, MC Muntean Energies 14 (22), 7589, 2021 | 5 | 2021 |
| Virtual assistants in tourism MC Enache, C Avram, R Rusu, M Geru Risk in Contemporary Economy, 93-100, 2019 | 4 | 2019 |
| How To Mitigate The Risks of Managing Online Advertising Campaigns by Training with Simbound Simulation Game LD Havriliuc, A Capatina, M Geru Risk in Contemporary Economy, 280-285, 2013 | 4 | 2013 |
| Developing Customer Trust in E-Commerce Using Inbound Marketing Strategies M Adrian, G Marius, M Angela-Eliza Proceedings RCE 2017, 522-531, 2017 | 3 | 2017 |
| Social Media Marketing Experts’ Perceptions Regarding the Capabilities of a Future Artificial Intelligence Software A Micu, A Capatina, AE Micu, M Geru, R Lixandroiu International Journal of Machine Learning and Computing 11 (3), 230-235, 2021 | 1 | 2021 |
| Social Media Impact on Human Resources Management Strategies AE Micu, M Geru Ovidius University Annals, Economic Sciences Series 16 (2), 340-344, 2016 | 1 | 2016 |
| Empirical Insights on Cloud Services for Machine Learning Applications A Micu, M Geru, AE Micu, A Capatina, C Avram, R Rusu Economics and Applied Informatics, 85-90, 2020 | | 2020 |
| Entrepreneurial Initiative to Develop a Web-Based Knowledge Hub G Bleoju, A Capatina, M Geru, B Pana Key Challenges and Opportunities in Web Entrepreneurship, 53-78, 2017 | | 2017 |
| IMPACTUL UTILIZĂRII INTELIGENȚEI ARTIFICIALE ASUPRA COMERȚULUI DIGITAL ÎN ROMÂNIA A Micu, AE Micu, M Geru, A Căpățînă, MC Muntean | | |
Adrian MicuProfessor of Marketing, Dunarea de Jos UniversityVerified email at ugal.ro
