| Social partners in the digital ecosystem: Will business organizations, trade unions and government organizations survive the digital revolution? JM Mas, A Gómez Technological Forecasting and Social Change 162, 120349, 2021 | 58 | 2021 |
| Museos españoles en Facebook: análisis de su comunicación como museos sociales JM Mas Iglesias Revista de comunicación 17 (2), 185-207, 2018 | 26 | 2018 |
| Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail A Erdmann, JM Mas, R Arilla Journal of Consumer Behaviour 22 (4), 912-932, 2023 | 25 | 2023 |
| Facebook as a promotional tool for Spanish Museums 2016–2020 and COVID Influence JM Mas, R Arilla, A Gómez Journal of promotion management 27 (6), 812-831, 2021 | 18 | 2021 |
| Barreras y oportunidades para la comunicación de la responsabilidad social en redes sociales A Monfort, JMM Iglesias Comunicación y Hombre, 349-361, 2021 | 13 | 2021 |
| Museos españoles en Facebook: análisis de su comunicación en el marco del museo social digital JMM Iglesias ESIC Editorial, 2020 | 12 | 2020 |
| From the social museum to the digital social museum JM Mas, A Monfort ADResearch: Revista Internacional de Investigación En Comunicación, 8-25, 2021 | 10 | 2021 |
| EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index JM Ponzoa, A Gómez, JM Mas Journal of Business Research 154, 113354, 2023 | 6 | 2023 |
| Disruptive technologies: How to influence price sensitivity triggering consumers’ behavioural beliefs A Erdmann, JM Mas, M de Obesso Journal of Business Research 158, 113645, 2023 | 5 | 2023 |
| Spanish museums on Facebook: Analysis of their communication as social museums JM Mas Iglesias | 3 | 2018 |
| Exploring the interaction between big data analytics, frugal innovation, and competitive agility: The mediating role of organizational learning KS Al-Omoush, F Garcia-Monleon, JMM Iglesias Technological Forecasting and Social Change 200, 123188, 2024 | 2 | 2024 |
| Emotions in fear communication: A cross‐cultural neuromarketing approach JM Mas, A Gómez, O Carrero Psychology & Marketing 41 (4), 697-718, 2024 | 1 | 2024 |
| Advertainment JM Mas, ÁLC Fantoni Nuevas tendencias en comunicación, 191-220, 2010 | 1 | 2010 |
| Image destination engagement from a cultural perspective. A neuromarketing approach for a Spanish-German study JM Mas, K Jaszus, A Gómez, F García-Monleon Smart Tourism 5 (1), https://doi.org/10.54517/st.v5i1.2463, 2024 | | 2024 |
| Influencers y Peers en la comunicación sexualizada en Instragram.:¿ Influye el género del receptor, en el nivel de engagement de esta comunicación? JMM Iglesias Comunicación y hombre: Revista interdisciplinar de ciencias de la …, 2024 | | 2024 |
| Go green in a greener world: State of the Art in EU&LATAM A Gómez, JM Ponzoa, JM Mas HUMAN REVIEW. International Humanities Review/Revista Internacional de …, 2022 | | 2022 |
| Go green in a greener world: State of the art in EU & Latin America A Gómez, JM Ponza, JM Mas CUICIID 2022: congreso Internacional sobre Comunicación, Innovación …, 2022 | | 2022 |
| Nuevas tendencias en comunicación JC Alcaide, SC García, ALC Fantoni, PC Valiño, PG Rodríguez, ... Recuperado de https://www. esic. edu/documentos/editorial/resenas …, 2008 | | 2008 |
