| Impact of Service Quality on Customer Satisfaction in Private and Public Sector Banks. paul Justin, mittal arun, srivastav garima International Journal of Bank Marketing-Emerald Publishing Group (UK), 2016 | 311* | 2016 |
| Impact of Internet Banking on Customer Satisfaction in Private and Public Sector Banks. G Srivastav, A MIttal The Indian Journal of Marketing, 2016 | 28 | 2016 |
| Going Private in Public: A study on shift in behavioral trend using Facebook G Srivastav, A Gupta Computers in Human Behavior-Elsevier (UK) 73, 55-63, 2017 | 10 | 2017 |
| Modelling value based banking and customers' banking choices in the era of Marketing 3.0: an empirical study with logistic ordinal regression approach G Srivastav, A Mittal Global Business and Economics Review 25 (1), 51-67, 2021 | 7 | 2021 |
| Behavioral analysis of active Facebook users using the NEO-PI R model garima srivastav suhelbeer singh sandhu,ankit gupta Advances in data science security and application, Lecture Notes in …, 2020 | 1* | 2020 |
| Study of Customer Perception and consumption Pattern of e-Banking services-A Comparative study of Private vis-à-vis Public Sector Banks A Mittal, G Srivastav Asia Pacific Marketing Review(Asia-Pacific Business School) 2 (1), 2013 | | 2013 |
| Customer’s Perception about Internet banking of Public Sector Bank in India: An Empirical Study. G Srivastava, A Mittal Emerging Issues in Finance and Business Management, 2013 | | 2013 |
| Customer’s Expectation from Service Quality of Private and Public sector Bank: A Comparative study. srivastava garima, mittal arun International Journal on Customer Relations 1 (1), 38-51, 2013 | | 2013 |
| Emerging global direct distribution business model: challenges and opportunities GK Sinha, G Srivastava Mangalmay Journal of Management & Technology 4 (2), 2010 | | 2010 |
| Internal Branding of Human Resources Using The Expectation Gap Analysis [A Case Study of NTPC] U Makkar, G Srivastava IMED Journal of Management and Social Research-(BharteeyaVidyaPeeth …, 0 | | |
| Impact of Service Quality: A Comparative Study of Private and Public Sector Banks. G Srivastav, A Mittal The Indian Journal of Commerce, 0 | | |
| Emerging Opportunities and Challenges in Finance K Aggarwal, G Srivastava "Globus” an international journal of IIMT college of management, Greater Noida, 0 | | |
| Business process re-engineering for enhancing customer relation: A case study of Kirloskar industries ltd. GK Sinha, G Srivastava Journal of Banking Information, Technology and Management, 0 | | |
