| Mobile marketing: Exploring the efficacy of user-centric strategies for enhanced consumer engagement and conversion rates MK Daoud, M Al-Qeed, AYB Ahmad, JA Al-Gasawneh International Journal of Membrane Science and Technology 10 (2), 1252-1262, 2023 | 55 | 2023 |
| EcoConnect: Guiding environmental awareness via digital marketing approaches MK Daoud, S Taha, M Al-Qeed, Y Alsafadi, AYA Bani Ahmad, M Allahham Growing Science, 2024 | 38 | 2024 |
| Riding the waves of artificial intelligence in advancing accounting and its implications for sustainable development goals Y Peng, SF Ahmad, AYAB Ahmad, MS Al Shaikh, MK Daoud, ... Sustainability 15 (19), 14165, 2023 | 24 | 2023 |
| Al Shaikh, Mohammad Khalaf Daoud, and Fuad Mohammed Hussein Alhamdi. 2023." Riding the Waves of Artificial Intelligence in Advancing Accounting and Its Implications for … Y Peng, SF Ahmad, AYAB Ahmad, S Mustafa | 21 | |
| The Relationship Between Mobile Marketing and Customer Perceptions in Jordanian Commercial Banks: The Electronic Quality as A Mediator Variable MK Daoud, DS Alqudah, MO Al-Qeed, BA Al Qaied, AY Ahmad International Journal of Membrane Science and Technology 10 (2), 1360-1371, 2023 | 15 | 2023 |
| Exploring the Impact of Artificial Intelligence in Personalized Content Marketing: A Contemporary Digital Marketing DR Alqurashi, M Alkhaffaf, MK Daoud, JA Al-Gasawneh, M Alghizzawi Migration Letters 20 (S8), 548-560, 2023 | 10 | 2023 |
| The impact of website quality on online purchase intention: The mediating effect of e-WOM, Jordan context MA Aljabari, JM Joudeh, AI Aljumah, J Al-Gasawneh, MK Daoud International Journal of Professional Business Review 8 (6), e02143-e02143, 2023 | 10 | 2023 |
| The role of Artificial Intelligence and the internet of things in the development of Medical Radiology (an experimental study on Magnetic Resonance Imaging) MK Daoud, M Otair 2020 International conference on intelligent computing and human-computer …, 2020 | 9 | 2020 |
| Big Data Analytics and AI for Green Supply Chain Integration and Sustainability in Hospitals M ALLAHHAM, AAA SHARABATI, H HATAMLAH, AYB AHMAD, S SABRA, ... Magboul, I., Jebreel, M., Dweiri, M., Qabajeh, M., Al-Shorafa, A., & Ahmad …, 2024 | 7 | 2024 |
| The role of competitive advantage between search engine optimization and shaping the mental image of private Jordanian University students using google MK Daoud, M Al-Qeed, JA Al-Gasawneh, AYB Ahmad International Information and Engineering Technology Association, 2023 | 7 | 2023 |
| The impact of mobile marketing 4ss mix on electronic service quality and customer satisfaction the perspective customers of Jordanian commercial banks MK Daoud, MSB Saadon International Journal of Economics and Management Systems 7, 2022 | 7 | 2022 |
| Effects of artificial integration and big data analysis on economic viability of solar microgrids: mediating role of cost benefit analysis AAA Sharabati, M Allahham, H AbuSaimeh, AYB Ahmad, S Sabra, ... Operational Research in Engineering Sciences: Theory and Applications 6 (3), 2023 | 4 | 2023 |
| Exploring the Effectiveness of Augmented Reality in Enhancing Brand Engagement: A Study of Digital Marketing Strategies. MK Daoud, D Alqudah, M Al-Qeed, JA Al GASAWNEH Quality-Access to Success 24 (196), 2023 | 3 | 2023 |
| How corporate social responsibility enhances reputation, and organizational brand image? BAM Fraihat, K adnan Bataineh, EAS Aln'emi, AYAB Ahmad, MK Daoud, ... Journal of Namibian Studies: History Politics Culture 33, 5216-5246, 2023 | 2 | 2023 |
| Investigate the Influence of Social Media Marketing Campaigns on the Acceptance of the Vaccination Program Approved by the Jordanian Ministry of Health Among Jordanian Families MK Daoud, HF Alfedaan, RSA Elawii, AYAB Ahmad, JA Al-Gasawneh, ... Journal of Namibian Studies: History Politics Culture 33, 5053-5066, 2023 | 2 | 2023 |
| Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions MK Daoud, DM Al-Qeed, JA Al-Gasawneh, A Ziani 2023 Tenth International Conference on Social Networks Analysis, Management …, 2023 | 1 | 2023 |
| Internet advertisements and brand equity amongst user-generated content and purchase intention JA Al-Gasawneh, M Alsoud, A Alsokkar, LH Warrad, J Saputra, MK Daoud Migration Letters 20 (S8), 467-478, 2023 | 1 | 2023 |
| Analyzing the Impact of Artificial Intelligence in Big Data-Driven Marketing Tool Efficiency MK Daoud, M Alkhaffaf, M Al-Qeed, JA Al-Gasawneh Migration Letters 20 (S8), 521-533, 2023 | 1 | 2023 |
| The Demographic and Psychological factors (Targeting Segmentation) Effect on the Effectiveness of Digital Advertising Campaigns in Arab Markets MK Daoud, H Al-Srehan, M Al-Qeed, YAAA Megdadi, JA Al-Gasawneh, ... Journal of Namibian Studies: History Politics Culture 33, 5160-5172, 2023 | 1 | 2023 |
| Investigating the Consequences for the Economy Arising from the Utilization of Mobile Marketing Within the Framework of Cybercrime M Al-Qeed, MK Daoud, SKA Aljaabari, FMA Keelani, S Taha, H Alsrehan 2023 Tenth International Conference on Social Networks Analysis, Management …, 2023 | | 2023 |
Jassim Al-GasawnehAssociate professor of Marketing (Digital-Marketing). Applied science private universityVerified email at asu.edu.jo
